Insights on Social Commerce

Business Strategy Apr 29, 2019

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the ticker numbers rise. What...

Live Sales Jan 15, 2021

Top Markets to Attend in 2021

Plan your 2021 market attendance with our comprehensive list and infographic of the top markets for finding and buying wholesale clothing and other products for your online or brick and mortar store....

Live Sales Dec 23, 2020

The Dangers of Social Algorithms and Why Diversification is a Must

You think you have social media all figured out. Your engagement is through the roof, and posts are getting excellent visibility. Then seemingly out of the blue, you're barely getting noticed. (Cue...

Live Sales Dec 18, 2020

Secure Last-Minute Holiday Sales with Buy Online, Pick-Up in Store

The clock is ticking down on the 2020 holiday season. According to the National Retail Federation, there were 134 million people still shopping up to the last Saturday before Christmas 2018. That’s a...

Business Strategy, DIY Dec 15, 2020

Creating Raving Fans

2020 has been a challenging year for everyone as the world has shifted. As dramatic changes have taken place, everyone has sought out ways to maintain a sense of normalcy. Retail trends and consumer...

Live Sales Dec 11, 2020

How to Build Authenticity During Your Live Sales

It's clear that live selling is best at bringing your in-store customer experiences online, so let's delve a little deeper. Let's talk about how to create a truly immersive brand experience, one that...

Business Strategy, DIY Dec 08, 2020

How to Bring Your In-store Experience Online with Live Video

Today’s competitive retail scene has less to do with price or product selection and everything to do with making your in-store experience an innovative online experience. The fact is, millions of...

Business Strategy, DIY Nov 17, 2020

5 Tips for Creating An Effective Online Return Policy

Returns can be a burdensome and altogether exhausting part of doing business online. You might celebrate when a new customer goes on an extravagant shopping spree with you one day, just to find them...

Technology, Mobile App, Live Sales, Social Media Nov 06, 2020

CommentSold CEO Shares Live Selling Insights with MarketScale

Due to social distancing and the mass digitization of everyday life, retailers are turning to novel approaches, new mediums, and innovative technologies to help them reach customers in new and...

Marketing, Technology, Sales, Business Strategy Nov 04, 2020

4 Retail Trends That Will Shape the 2020 Holiday Season

With the Coronavirus fallout and a fluctuating economy, holiday retail is looking like a mixed bag for 2020. What can retailers expect? Even experts can’t say for certain, but this year's retail...

Business Strategy, Live Sales, Facebook Oct 26, 2020

6 Ways Pet Supply Stores Can Use Facebook Live

You can find proud pet owners and their furry friends virtually everywhere you look these days. But can they find you? It turns out that one of the best ways to meet pet parents online is to show up...

Insights on Today's E-Commerce