Insights on Social Commerce

Business Strategy Apr 29, 2019

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the ticker numbers rise. What...

Warehouse Ops Oct 07, 2019

3 Reasons Why Top Online Retailers Use Barcodes

As businesses grow, inventory management and fulfillment solutions become a necessity in order to keep pace with high demand. Without them, they will bleed money, risk their customer relationships to...

Warehouse Ops Sep 26, 2019

How to Keep Sales Momentum While You’re Sourcing At Market

Whether you’re an established brick & mortar or a trendy online boutique, you know all about the planning involved with inventory buying. You might be wondering how to keep your cash flow and...

Mobile App Sep 26, 2019

5 Growth Hacking Strategies To Drive Mobile App Downloads

According to Statistica, the total number of mobile apps in the iOS App Store and Google Play rose to 4.1 million in the third quarter of 2018. The competition is getting overwhelming, but the market...

Live Sales, Comment Selling Sep 04, 2019

Going Live: All You Need to Get Started & Go Pro

Live Sales are all the rage right now, and it’s not hard to see why! They put boutiques on a fast track for increased sales and revenue. If you want to take advantage of this selling technique,...

Comment Selling, Social Media Aug 26, 2019

7 Types of High Performing Content For Social Sales

Live Sales are the most well-known type of content known for selling on social media. However, it’s not the only way to get customers to shop through your social posts. In fact, the most successful...

Technology, Brick-and-Mortar Aug 19, 2019

5 Fundamental Rules for Bringing Your Brick-and-Mortar Online

If your brick-and-mortar is trying to get a foothold in the digital world, it may seem like a formidable task. Luckily technology advances make it easier to get up and running online. But even with...

Technology, Brick-and-Mortar Aug 12, 2019

3 Common Mistakes to Avoid When Starting an eCommerce Business

Whether you run a brick-and-mortar or plan to operate exclusively online, eCommerce can help you expand your reach, increase visibility and boost your profits. But there’s more to it than setting up...

Technology, Brick-and-Mortar Aug 08, 2019

eCommerce vs. Brick & Mortar - Is there room for both?

By the year 2040 NASDAQ has predicted that 95% of all purchases will be made through eCommerce channels. With so much success in the digital space, do these statistics spell out impending doom for...

Social Media Jul 25, 2019

11 Important Skills & Traits to Look For In A Social Media Coordinator

Social Media Coordinators play a vital role in representing your brand, adding an extra layer of customer service, and building buzz for your products across social media. Without one, business...

Social Media Jul 22, 2019

4 Reasons Why Your Brand Needs A Social Media Coordinator

Social media upkeep is one of the most crucial aspects of being a business owner. Unfortunately, it’s also one of the most challenging. In addition to juggling daily business operations, you must...

Insights on Today's E-Commerce