Insights on Social Commerce

Business Strategy Apr 29, 2019

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the ticker numbers rise. What...

Business Strategy Feb 23, 2021

Tips and Tricks to Boost Engagement on Your Live Sale

With the ever-increasing amount of content online, it can be tough to stand out in the crowd, or in most cases, the newsfeed. Keeping potential customers excited and engaged is the key to have them...

Business Strategy Feb 15, 2021

Jaw-Dropping Stats to Prove the Importance of Video Selling

Video marketing has become the new standard for successful, savvy online retailers. Incorporating video, both live and pre-recorded, into marketing strategy has been shown to increase sales and...

Business Strategy Feb 10, 2021

How to Buy Inventory Without Leaving Home

With COVID-19 still greatly impacting the retail world, shops are learning how to adapt to the challenges that come with buying and maintaining inventory during a pandemic. Wholesale markets are...

Technology, Mobile App, Facebook Feb 01, 2021

How iOS 14 Updates to Privacy Rules Could Affect Your Business

Tech companies are responding to consumer's concerns over data privacy with increasingly strict requirements for tracking and advertising. One of the most recent changes has been to app tracking with...

Business Strategy Jan 18, 2021

Why Omnichannel Retail is a Must in 2021

You probably hear and use various marketing jargon (apparently, TOFU isn’t just a meat substitute), but let’s focus on one term in particular: omnichannel retailing. What is omnichannel retailing? ...

Live Sales Jan 15, 2021

Top Markets to Attend in 2021

Plan your 2021 market attendance with our comprehensive list and infographic of the top markets for finding and buying wholesale clothing and other products for your online or brick and mortar store....

Live Sales Dec 23, 2020

The Dangers of Social Algorithms and Why Diversification is a Must

You think you have social media all figured out. Your engagement is through the roof, and posts are getting excellent visibility. Then seemingly out of the blue, you're barely getting noticed. (Cue...

Live Sales Dec 18, 2020

Secure Last-Minute Holiday Sales with Buy Online, Pick-Up in Store

The clock is ticking down on the 2020 holiday season. According to the National Retail Federation, there were 134 million people still shopping up to the last Saturday before Christmas 2018. That’s a...

Business Strategy, DIY Dec 15, 2020

Creating Raving Fans

2020 has been a challenging year for everyone as the world has shifted. As dramatic changes have taken place, everyone has sought out ways to maintain a sense of normalcy. Retail trends and consumer...

Live Sales Dec 11, 2020

How to Build Authenticity During Your Live Sales

It's clear that live selling is best at bringing your in-store customer experiences online, so let's delve a little deeper. Let's talk about how to create a truly immersive brand experience, one that...

Insights on Today's E-Commerce