Insights on Social Commerce

Business Strategy Apr 29, 2019

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the ticker numbers rise. What...

Live Sales, Comment Selling Sep 04, 2019

Going Live: All You Need to Get Started & Go Pro

Live Sales are all the rage right now, and it’s not hard to see why! They put boutiques on a fast track for increased sales and revenue. If you want to take advantage of this selling technique,...

Comment Selling, Social Media Aug 26, 2019

7 Types of High Performing Content For Social Sales

Live Sales are the most well-known type of content known for selling on social media. However, it’s not the only way to get customers to shop through your social posts. In fact, the most successful...

Technology, Brick-and-Mortar Aug 19, 2019

5 Fundamental Rules for Bringing Your Brick-and-Mortar Online

If your brick-and-mortar is trying to get a foothold in the digital world, it may seem like a formidable task. Luckily technology advances make it easier to get up and running online. But even with...

Technology, Brick-and-Mortar Aug 12, 2019

3 Common Mistakes to Avoid When Starting an eCommerce Business

Whether you run a brick-and-mortar or plan to operate exclusively online, eCommerce can help you expand your reach, increase visibility and boost your profits. But there’s more to it than setting up...

Technology, Brick-and-Mortar Aug 08, 2019

eCommerce vs. Brick & Mortar - Is there room for both?

By the year 2040 NASDAQ has predicted that 95% of all purchases will be made through eCommerce channels. With so much success in the digital space, do these statistics spell out impending doom for...

Social Media Jul 25, 2019

11 Important Skills & Traits to Look For In A Social Media Coordinator

Social Media Coordinators play a vital role in representing your brand, adding an extra layer of customer service, and building buzz for your products across social media. Without one, business...

Social Media Jul 22, 2019

4 Reasons Why Your Brand Needs A Social Media Coordinator

Social media upkeep is one of the most crucial aspects of being a business owner. Unfortunately, it’s also one of the most challenging. In addition to juggling daily business operations, you must...

Business Strategy, Shipping & Fulfillment Jul 11, 2019

How BOPIS Is Giving Brick & Mortars A Winning Edge

Buy online pick up in-store (aka BOPIS) services have been changing the game for brick and mortar stores. In the fiercely competitive world of retail, brick and mortar businesses must find ways to...

Live Sales, Facebook Jul 08, 2019

The Advantages of Facebook Premiere Videos

Facebook Premiere videos have been around since 2018. They are nothing new, but more and more businesses are starting to use them. So how can Facebook Premieres help business owners like you?...

Shipping & Fulfillment, Warehouse Ops Jul 02, 2019

3 Common Fulfillment Mistakes to Avoid

Order fulfillment is the process of storing goods, packing orders, and shipping products to buyers. So it goes without saying, it is an essential core function of every online retail business. ...

Insights on Today's E-Commerce