Insights on Social Commerce

Business Strategy Apr 29, 2019

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the ticker numbers rise. What...

Business Strategy, Live Sales, Facebook Oct 26, 2020

6 Ways Pet Supply Stores Can Use Facebook Live

You can find proud pet owners and their furry friends virtually everywhere you look these days. But can they find you? It turns out that one of the best ways to meet pet parents online is to show up...

Marketing, Technology, Sales, Business Strategy Oct 21, 2020

3 Ways to Maximize Holiday Sales with Engaging E-Commerce Tactics

A unique holiday season is on the horizon as retailers rely more heavily on digital channels and less on in-store sales. New consumer behaviors put online shopping at the forefront. Here’s how your...

Business Strategy, Social Media Oct 16, 2020

How Social Media Can Grow Your Pet Business

Selling pet supplies and services online can be a challenge for businesses that aren’t sure how to maximize their reach. But there’s great news for those in the pets industry! Most of your target...

Live Sales, Facebook, Social Media Oct 12, 2020

6 Brilliant Tips for Selling Jewelry on Facebook Live

Like most jewelry retailers, you’re probably looking for all the best places to sell jewelry online. Well, you might be surprised to find out you don’t have to look much further than the Facebook...

Marketing, Sales, Business Strategy, Shipping & Fulfillment Oct 08, 2020

Holiday Retail 2020: Key Dates to Prepare For

As the coronavirus pandemic continues to disrupt the retail industry, many businesses are preparing for the most uncertain holiday shopping season they’ve ever faced. Big box stores and megabrands...

Business Strategy, Live Sales, Facebook Oct 06, 2020

3 Ways Craft Businesses are Using Facebook Live to Sell More

Have you heard how some very clever arts & crafts retailers and sewing shops are using Facebook Live to sell crafts and craft supplies online? Yep, while a host of craft businesses are only starting...

Marketing, Business Strategy Oct 02, 2020

Boutique Tips: Holiday Marketing Mastery

The Holidays are coming! Are you ready?As boutique owners, we often focus on making everyone else’s holiday enjoyable and we forget about our own! Make it your best year yet with these maximizing...

Business Strategy Sep 29, 2020

Interview with the Experts: Advice for Holiday Retail Prep

2020 has been a strange year, to say the least, especially in the world of retail. With COVID-19 changing the way that consumers shop, retailers need to be ready to double down on digital and find...

Live Sales, Sports Aug 26, 2020

How Minor League Sports Teams Are Creating Profitable Virtual Events

If you’re like most sports teams these days, you’re wondering how to sell sports memorabilia and merchandise to generate sales and make a financial comeback quickly. Here, we’ll teach you how to...

Marketing Aug 19, 2020

4 Reasons Why Your Business Needs an Email List

Whether you’re a brand new online business or a brick-and-mortar business looking to bring your store online, building an email list is one of the first essential steps you should take. Why? An...

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