According to Business Insider research, mobile share of e-commerce will reach 45% of the total e-commerce market by 2020. With customers spending more and more on mobile, retailers will need to build or purchase an app to grow their business to new heights. So what will that cost you?
Topics: Mobile App, Technology
As technology continues to play an important role in the way we interact with brands, we do so across multiple devices through many selling channels, including their social media pages and profiles, websites, and mobile applications. Because of this, customers expect to have a smooth transition between these to peruse and purchase from each. Here’s why consistency is an essential part of that transition.
Topics: Technology, Business Strategy, Mobile App, Live Sales, Facebook, Instagram
As a business owner, you are well aware of how precious a commodity time is. With so much to be done, it is vital to streamline all processes to overcome unnecessary time sinks. The easiest way to achieve this? Let technology lend you a helping hand.
Topics: Inventory Management, Invoicing, Business Strategy, Technology
The web is a vast and diverse place filled with innumerable brands all vying for consumer’s attention. There’s no doubt there’s more pressure than ever to reach customers at every touchpoint possible.
To do just this, successful retailers are setting up virtual storefronts using multiple channels (e.g. social media, web and mobile applications) to continuously engage and sell to their customers. This tactic is referred to as multichannel retailing. This method helps them to bolster customer acquisition and sustain sales. Here's how this works and why you should start doing it too.
Topics: Technology, Sales, Marketing
You may already have an established social media presence with a well-assembled following in place, but how do you migrate your audience to your mobile app where they’re likely to spend more, be the most engaged, and keep them coming back? We have a few marketing suggestions that will help you to drive social media traffic right to your mobile app in no time!
Topics: Mobile App, Marketing, Business Strategy, Sales
The gift card industry is huge. No question about why either. Gift cards are an easy buy for every occasion, allow the recipient freedom to choose from a variety of gifts, and give stores a boost in sales and returning business. As such, it would be unwise to overlook them as a profitable addition to your store. Here are a few other reasons to look into including gift cards in your business strategy today.
Topics: Business Strategy, Sales, Technology, Marketing
Branding for the holidays is just like decorating your home to show off your festive spirit. But instead of hanging up wreaths and putting out lights, you’re aligning your brand identity with the look and feel of the season. This simple tactic draws attention to your brand and demonstrates that you’re ready for the holidays. Let’s look at a few ways to get creative with seasonal branding efforts!
Topics: Business Strategy, Technology, Marketing, Sales
The holidays are fast approaching and customers are on the hunt for the perfect presents for their loved ones. This is an excellent time to make sure you’re equipped to meet those needs and increase your sales. As such, these small offerings can have a surprisingly big impact on your bottom line.
If you need some ideas for good inventory buys for holiday upsells, we’ve got a few for you! Here's a list of our picks and where you can source them.
Topics: Sales, Inventory Purchasing
Starting a boutique is a fun and exciting time for business owners. However, it’s also a time filled with lots of decisions and planning. Building anything from the bottom up takes time and research to begin, so we created a blueprint from the most sought out lessons for newbies. So without further ado, here are six essential steps for launching a successful online boutique!
Topics: Inventory Management, Inventory Purchasing, Invoicing, Business Strategy, Sales, Technology, Marketing
If you’re buying wholesale clothing for the first time, you’ll need to know a few things about the ordering options you’ll be presented with. Not sure where to start? We’ve got you covered.
Topics: Inventory Purchasing
