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5 Digital Marketing Trends to Prepare for in 2020

Posted by Drew Estelle on Dec 18, 2019 1:12:48 PM
Drew Estelle

What are some can't-miss digital marketing strategies to drive growth in the new year? The future is looking bright as we see technology delivering more ways than ever to bring social, engaging, and valuable content to the table. Get set for success by learning the five trends that will help you dominate digital marketing in 2020!

Woman holding a megaphone over an orange background.

1. Content Marketing

As traditional marketing methods start to lose their appeal with target audiences, businesses are now using a fresh and more natural approach- content marketing.

This marketing approach is all about creating entertaining, engaging, and helpful materials surrounding your brand and products. Usually businesses do this in the form of social media posts, videos, or blogs.

Content marketing is helpful in raising brand awareness. It can also help your customers make informed purchasing decisions, or it can be used to engage target audiences. As a result, it will build familiarity, affinity, and trust that encourages them to do frequent business with you.

 

Woman shopping a shoppable Facebook post from an online boutique.

2. Shoppable Posts

Shoppable posts have been around for a couple of years now, but adaption has surged throughout 2019. You can expect to see shoppable posts as a standard way of doing business in 2020.

They’re a no-brainer with 54% of social media users already using it to research product purchases. Shoppable posts make goods readily available at the height of their desires, instead of sending them through a click-maze on an outside website.

Instagram isn’t the only platform that makes this possible either. Thousands of retailers across the globe sell on Facebook as well!

Discover the 7 Types of High Performing Content For Social Sales

3. Interactive Content

Studies show the more that customers engage with your brand, the more they will buy, promote, and demonstrate their loyalty to it. For this reason, you can expect to see more efforts to drive audience participation with interactive content. 

Social media is by far the most natural channel to achieve success with interactive content. Besides shoppable posts, here are some examples of interactive content you can expect to see more of.

Woman watching Facebook & Instagram stories on her mobile phone.

Facebook & Instagram Stories

Facebook and Instagram Stories both have upwards of 500 million monthly active users. That number will only continue to grow in 2020.

The short-form video format is highly appealing, fun, and easily digestible. And, with built-in polling options and the “swipe up” feature, Stories are a simple way to not only intrigue but also directly involve your viewers.

Learn How to Use Facebook & Instagram Stories to Boost Business

Woman shopping from a Facebook Live video using CommentSold.

Live Video

Live video is one of the most influential and engaging types of content businesses should leverage. 82% of consumers prefer a live video from a brand than regular social posts. They’re visual, interactive, and entertaining. 

Top brands have been using Facebook Live to involve their audiences in daily life and business operations, conversations with staff members, and even using it as a direct sales channel. Live video gives viewers the ability to engage in real-time, which, in turn, builds relationships with the brands they come to know and love.

It comes as no surprise that the daily watch time for Facebook Live broadcasts quadrupled in a single year. We see no signs of stopping anytime soon. 

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4. Branded Facebook Communities

Facebook Groups are a great place to build a community with people who share a common interest. Retailers have been using these groups to grow their loyal following by making exclusive VIP groups. In these groups, they distribute content uniquely tailored to their target customers’ needs and desires.

Branded groups will see the most engagement, as members elect to be part of conversations with business owners and fellow members. Facebook Groups crack the code for inclusion and become a goldmine for user-generated content (UGC).

You can find countless conversations about their brand fandom, as well as stories, photos, and videos of them representing the products they love. Based on 2019’s success with branded communities, we will continue to see the trend strengthen into the new year.

The Takeaway

While 2020’s focus may seem to lean towards technology, it’s actually customers who will take center stage in the new year. Customer relationship building becomes crucial as the number of brands on the playing field increases. Businesses should expect to use these increasing tech advances to build trust with their audience, instill loyalty with customers, and stand out from the competition.

Topics: Social Media

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