5 Types of Ads Social Sellers Need to Start Using Today

Posted by Drew Estelle on Aug 28, 2018 3:31:48 PM
Drew Estelle

Since the dawn of Facebook, the social media platform has become a marketing mecca for those who want to promote their business and sell their goods. This has not gone unnoticed by the company, which has morphed it into a pretty sophisticated marketing tool.

In this process, Facebook has created features for businesses to drive traffic to different selling platforms, increase audience engagement, and entice new customers to make purchases.

Today, Facebook supports multiple advertising types across both Facebook and Instagram. Here are 5 types of ads social sellers should be using to up their game.

1.) Boosted Posts

A CommentSold boosted post shows as a sponsored advertisement

A boosted post is originally an organic post. After publishing a post on your page, you pay to put that post in front of more eyes with a boosted ad. Typically this is done after a post performs well. Facebook will give you a “Boost Post” suggestion by generating a small blue button beneath the post. Boosted ads can put your advertisement in front of custom audiences as well as providing a call to action. For example, “Learn More” is the call to action in the above post. This takes our audience to our blog page to read more about Automated Invoicing. There are a few call to actions that you may choose from. Make sure your call to action matches your objective and adds value to your company.

Works with:
facebookicon

Newsfeed:
Mobile, Desktop

2.) Multi-Product Carousel Ads

A multi-product carousel slide shows off products

Multi-product carousels provide exposure to a variety of your products, instead of a multiple static ads. Show off a collection of items with at a glance details such as title, price, and photos. Every image has a unique URL, allowing you to drive traffic to specific pages of your site. They can also include a call-to-action, such as “Shop Now”. Showcase up to 10 images or video in your carousel ads. They help you boost clicks and conversions, find new customers, and remarket to current ones with dynamic advertising.

Works with: 
Facebook  Instagram

Newsfeed:
Mobile, Desktop

Learn how Facebook dynamic ads can benefit your business in numerous ways.

3.) Canvas Ads

A canvas ad is visual and immersive advertisement

Much like like the multi-product carousel ad, the canvas ad’s purpose is to show off a number of products at once. The main difference is that it aims to focus your complete attention and be more interesting, visual, and immersive. It is optimized specifically for a mobile view. They typically consist of a cover image or video that best showcases your brand flair, followed by a list of products. It looks very similar to a collection ad. However, when it is clicked, it brings the person to a full screen experience to fully capture their attention and interest.

Works with:
facebookicon  instagramicon

Newsfeed:
Mobile Only

4.) App install ads

The app ad for Macoma Boutique shows customers a new and easy way to shop

You want to  leverage your customers across different platforms to diversify your marketing channels and revenue. If one of those platforms is your app, you might be wondering how to get those customers and prospects from Facebook migrated to your app.

Install ads will help find people who will download your app and actually engage with it. Clicking one will take them directly to an app store for immediate download. Use targeting options to find those who will not only download the app but engage with it, giving you the most bang for your buck!

Works with:
 facebookicon  instagramicon

Newsfeed:
Mobile, Desktop

5.) Domain Ads

Pink Coconut Boutique's domain ad on encourages you to leave Facebook to look at their website.

Domain ads are another fabulous way to grab Facebook users and direct them toward another one of your selling platforms- your website! Give your customers another avenue to go on shopping sprees. Hook them with a creative introductory sentence and add a call to action, such as “Shop Now”.

Works with:
facebookicon  instagramicon

Newsfeed:
Mobile, Desktop

The Takeaway

Facebook provides retailers with a variety of fun and effective marketing tools. There’s no need to struggle to get new leads or generate brand interest when you have these types of ads at your fingertips. Try it out and just see how many new shoppers and engagement your pages and shops receive. You’ll be surprised.

Topics: Marketing, Technology

Use dynamic ads & boost your sales with CommentSold