What are some can't miss strategies and technologies to drive growth in the new year? For 2019, we’ll see an uptick in both emerging selling techniques and established technology that are must-haves for growing businesses. Here are 6 fast growing trends you should utilize asap!
1. Mobile Apps
Mobile apps are here to stay and to continue their explosive growth. Each year we see a rise of mobile app usage. 2019 will be no different.
Brands are using mobile apps to better serve customers with an undistracted shopping experience and a vehicle for sending personalized messages through push notifications. It seems to be well received.
According to a report from Statista, by the year 2020, mobile apps are expected to generate $188.9 billion as global revenue. For e-commerce apps, in particular, consumers spend 8x more than on traditional selling channels. If your brand is considering a mobile app, now’s the time to get on board.
2. Live Sales
The effectiveness of video marketing is not new. However, live video has been making waves in the world of e-commerce. The introduction of shoppable video has us prepared for a full-blown tsunami of popularity in the new year.
Facebook Live, in particular, has given brands a new way to show brand personality, build true fan connection, and provide that coveted human touch. Facebook Live has given retailers a way to show up for a broad audience, increasing brand reach, engagement, and overall sales.
3. Comment Sold Comment Selling
Comment Selling is not new, but it is a young and budding trend. Brands have already seen the necessity and value of having a social media presence. However, they may not have seen the burgeoning opportunity of monetizing their social media following.
Comment Sold Comment Selling marries social media and e-commerce by allowing customers to purchase directly through commenting "sold" to claim items from live video or static posts on Facebook and Instagram. This method possesses an undeniable appeal with its power to drive peer to peer marketing, cultivate brand loyalty, and attract new customers quickly and effortlessly. Businesses of all sizes can use comment selling to bolster sales and drive customer engagement.
To make it really work for scaling businesses, it helps to implement tools that will automatically send invoices straight to your customer’s inbox or messenger as soon as a comment claim is made.
4. Unified eCommerce Platforms
Modern customers make purchasing decisions over multiple touchpoints—online, offline, via mobile and on social channels. Businesses using 4 or more digital channels will outperform those using single or dual channels by 300%. However, businesses need a way to connect all these channels to a single hub for easier management and better customer experiences. Basically, one tool to handle them all.
According to a survey by Boston Retail Partners, 81% of retailers will deploy a unified commerce platform to support commerce through all channels by the end of 2020. Expect to see a rise in these platforms and strong unions between social media selling, webstores, mobile app, and brick & mortar in 2019.
Brick-and-Click is a business model in which a has both a physical and online presence with blending of the two through a number of engaging personalized tools and services. This method also utilizes a single inventory so there can be a smooth transition between both brick & mortar and online channels without overselling.
Automation has already started making profound impacts on the business world and we see no end to its rise in popularity. A study by Supply Management stated that by 2019, 72% of enterprises would be using automation to reduce costs, improve productivity, increase compliance, and shorten transaction times.
Automation can manage a multitude of tasks such as invoicing, re-targeting ads, marketing emails, and much more on autopilot. Not only does this lend to labor cost savings, it gives rise to improvements in productivity and accuracy. With automation freeing up business owners, they can invest more of their time in business strategy or simply have the ability to get their nights and weekends back.