CommentSold’s customers have seen a phenomenal jump in audience engagement by using FB Live as a means to sell as well as connect with their fans. We recently asked them for their expert advice when conducting a live sale. Here’s what they had to say-
1) Be consistent with your broadcasts
Be consistent with your live broadcast schedule so your followers will become trained. Choose the same time, every week. You don't have to go live every day to be successful, but you do have the be consistent with your frequency. Check your Facebook Page Insights to see when your fans are typically on and plan from there.
2) Do a dry run beforehand
Shortly before going live, be sure there’s no buffering, connection problems or audio or visual issues by doing a dry run. You can test this without viewers by putting your video on the “only me” privacy setting. Just don’t forget to take that setting off when you’re ready to post again.
3) Use good lighting
To avoid your broadcast looking dark and grainy, purchase a ring halo light. It’ll create soft, attractive lighting to show off all the details of your products. It’ll also serve to make you and your models look better as a bonus.
Pre-Planning of your inventory will calm your nerves and make your Live show smooth with professionalism. Take time to catalog your items before going live to help your entire process.
5) Invest in good sound
Invest in good sound equipment. Nothing ends your audience away like annoying, staticy or echoey video. Make sure they hear you loud and clear with an external mic that is compatible with your mobile device.
6) Make use of mannequins
If you are low on models, use a mannequin! Not everyone has an abundance of models ready to walk on camera, so until you get to that point, fake it! Demo your products on mannequins to show off their fit.
7) Grab some helping hands
Going Live can sometimes be a big undertaking. This is especially true if you are selling live. You should have an extra hand or two to help with clerking, pulling inventory, or even to help chat your audience. And if you have not yet invested in an auto-invoicing system (like CommentSold), you’re most certainly going to need help with invoices. Customers told us that manual invoicing is the single most time consuming part of conducting live sales. Having somebody to assist you will take some of the sting out of the process.
There you have it! Follow these 7 tips and you are sure to create many professional and engaging Facebook Live broadcasts that will keep your audience coming back for more!