
Carolyn Williamson
Serial marketing strategist obsessed with understanding the buyer's journey.Recent Posts
Business Strategy
Apr 29, 2019
Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the ticker numbers rise. What...
By the year 2040 NASDAQ has predicted that 95% of all purchases will be made through ecommerce channels. With so much success in the digital space, do these statistics spell out impending doom for...
Advertising is used to draw attention to your brand, but with everyone deploying dollar-a-day Facebook Ads strategies, how can you expect to compete? And how do you know what kind of ads to design? ...
Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a...
As businesses grow, so do their daily tasks and operations. Unfortunately, in most growing businesses, more than 90% of the activities and time are spent on processes that don't even provide value....
Live Sales
Jul 09, 2018
CommentSold’s customers have seen a phenomenal jump in audience engagement by using Facebook Live as a means to sell and connect with their fans. We recently asked them for their expert advice when...
Last month we reached out to our customers to get opinions on what it takes "go live" on Facebook, and to our surprise, we discovered only 50% of them are going live. This shocked us because we know...
From naming your brand identity to choosing your color guide, there’s a lot to consider when establishing your business online. And there’s even more to consider when publishing your first mobile...