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Insights on Today's E-Commerce

Carolyn Williamson

Carolyn Williamson

Serial marketing strategist obsessed with understanding the buyer's journey.
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Recent Posts

Business Strategy Apr 29, 2019

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the ticker numbers rise.  What...
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eCommerce vs. Brick & Mortar - Is there room for both?

By the year 2040 NASDAQ has predicted that 95% of all purchases will be made through eCommerce channels. With so much success in the digital space, do these statistics spell out impending doom for...
Marketing, Social Media Apr 30, 2019

Facebook Ad Secrets Direct from Your Competitors

Advertising is used to draw attention to your brand, but with everyone deploying dollar-a-day Facebook Ads strategies, how can you expect to compete? And how do you know what kind of ads to design? ...

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a...

8 Deadly Wastes of Retail Operations

As businesses grow, so do their daily tasks and operations. Unfortunately, in most growing businesses, more than 90% of the activities and time are spent on processes that don't even provide value....
Live Sales Jul 09, 2018

7 Pro Tips For Conducting Live Sales On Facebook Backed By Real Data

CommentSold’s customers have seen a phenomenal jump in audience engagement by using FB Live as a means to sell as well as connect with their fans. We recently asked them for their expert advice when...
Sales, DIY, Live Sales Jul 06, 2018

The Bare Essentials to Survive Live Sales for Newbies

Last month we reached out to our customers to get opinions on what it takes "go live" on Facebook, and to our surprise, we discovered only 50% of them are going live. This shocked us because we know...

3 Quick & Dirty Tips For Branding Your Mobile App

From naming your brand identity to choosing your color guide, there’s a lot to consider when establishing your business online. And there’s even more to consider when publishing your first mobile...

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