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Insights on Today's E-Commerce

Drew Estelle

Drew Estelle

Recent Posts

Business Strategy Apr 29, 2019

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the ticker numbers rise.  What...
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How BOPIS Is Giving Brick & Mortars A Winning Edge

Buy online pick up in-store (aka BOPIS) services have been changing the game for brick and mortar stores. In the fiercely competitive world of retail, brick and mortar businesses must find ways to...
Live Sales, Facebook Jul 08, 2019

The Advantages of Facebook Premiere Videos

Facebook Premiere videos have been around since 2018. They are nothing new, but more and more businesses are starting to use them.  So how can Facebook Premieres help business owners like you?...

3 Common Fulfillment Mistakes to Avoid

Order fulfillment is the process of storing goods, packing orders, and shipping products to buyers. So it goes without saying, it is an essential core function of every online retail business. ...

Social Selling vs. Website Selling: Is There a Clear Winner?

Social media is no longer only a means to advertise and funnel leads into your website. Social media has become a full blown selling channel for many retailers while some are left wondering if it's a...

How to Use Facebook & Instagram Stories to Boost Business

Social video has been an ongoing trend for a while now and has no sign of stopping anytime soon. With all the hubbub around Live Selling, live video may seem like the single most crucial tool to...
Technology, Invoicing Jun 14, 2019

How Cart Expirations Are Winning Stores More Sales

With the average cart abandonment rate sitting at 67.9%, online businesses are determined to find ways to convert window shoppers into customers in any way they can. Luckily retail technology can...
Live Sales Jun 10, 2019

Overcoming Your Fear of Live Sales

Facts are facts: social video boosts your business influence. Facebook Live has 6x more organic reach than any other social post and 3x longer view times than recorded videos.However, live video,...

Beat the Sales Slump by Setting Goals

You’re ambitious and hardworking, your clothing is fresh and on-trend, and yet you can’t understand why your sales have plateaued. Don’t be too hard on yourself.  Even the best of the best get...
Marketing, Technology Jun 05, 2019

5 Ways to Win Customers with Emails

With the upsurge of social media marketing, there’s a huge misconception about email marketing being dead. We want to put this myth to rest right now. Email marketing is alive and well!  Why is...
Live Sales, Facebook May 09, 2019

Hot Tips to Work The Crowd While Conducting Live Sales

Step right up! Step right up! Today we’re going to talk about one of the most essential aspects of Live Sales- showmanship. It’s no secret that showmanship can win you sales. It grabs the prospect...

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