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Insights on Today's E-Commerce

Drew Estelle

Drew Estelle

Recent Posts

Business Strategy Apr 29, 2019

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the ticker numbers rise.  What...
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Live Sales Jun 10, 2019

Overcoming Your Fear of Live Sales

Facts are facts: social video boosts your business influence. Facebook Live has 6x more organic reach than any other social post and 3x longer view times than recorded videos.However, live video,...

Beat the Sales Slump by Setting Goals

You’re ambitious and hardworking, your clothing is fresh and on-trend, and yet you can’t understand why your sales have plateaued. Don’t be too hard on yourself.  Even the best of the best get...
Marketing, Technology Jun 05, 2019

5 Ways to Win Customers with Emails

With the upsurge of social media marketing, there’s a huge misconception about email marketing being dead. We want to put this myth to rest right now. Email marketing is alive and well!  Why is...
Live Sales, Facebook May 09, 2019

Hot Tips to Work The Crowd While Conducting Live Sales

Step right up! Step right up! Today we’re going to talk about one of the most essential aspects of Live Sales- showmanship. It’s no secret that showmanship can win you sales. It grabs the prospect...

Why Social Selling Is Useful in Retail Today

Retailers are noticing that social media platforms are more than the means to broadcast advertisements. They are a critical tool for understanding their ideal customer, connecting with them, and...

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a...
Live Sales, Facebook, Instagram Apr 26, 2019

Why Vertical Videos Are the Best Format for Social Media

In the past few years, there’s been a dramatic increase in the consumption of video content on social. In fact, over 100 million hours of video are watched on Facebook per day. 45% of people watch...

3 Comment Selling Strategies That Drive Growth

Every day we hear the promise of newer, better technology to revolutionize the way social retailers do business. Chatbots, auto-invoicing systems, inventory management software all promise better...
Marketing, Social Media Mar 25, 2019

4 Steps to Building an Engaged Social Following

Customer expectations are changing just as quickly as technology does. That’s why there’s never been a better time than now to build a community around your customers. Building a tribe of...

Tips & Tricks for Attending Apparel Shows

With many floors of fashion, hundreds of vendors, endless opportunities for networking and perfecting your inventory, not much compares to the excitement of tradeshow shopping sprees! However, what...

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