Drew Melendy
Recent Posts
Business Strategy
Apr 29, 2019
Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the ticker numbers rise. What...
Returns can be a burdensome and altogether exhausting part of doing business online. You might celebrate when a new customer goes on an extravagant shopping spree with you one day, just to find them...
Due to social distancing and the mass digitization of everyday life, retailers are turning to novel approaches, new mediums, and innovative technologies to help them reach customers in new and...
With the Coronavirus fallout and a fluctuating economy, holiday retail is looking like a mixed bag for 2020. What can retailers expect? Even experts can’t say for certain, but this year's retail...
A unique holiday season is on the horizon as retailers rely more heavily on digital channels and less on in-store sales. New consumer behaviors put online shopping at the forefront. Here’s how your...
Selling pet supplies and services online can be a challenge for businesses that aren’t sure how to maximize their reach. But there’s great news for those in the pets industry! Most of your target...
As the coronavirus pandemic continues to disrupt the retail industry, many businesses are preparing for the most uncertain holiday shopping season they’ve ever faced. Big box stores and megabrands...
Marketing
Aug 19, 2020
Whether you’re a brand new online business or a brick-and-mortar business looking to bring your store online, building an email list is one of the first essential steps you should take. Why? An...
Marketing
Jul 13, 2020
When it comes to selling online, product images are undoubtedly the most vital defining factor in your success. Shoppers are quick to make snap judgments about the quality of your inventory and your...
Imagine that an eager shopper downloads your app for the first time. As they tap your app icon from their home screen, the screen fills with a page with your brand’s iconic imagery- a logo, a look, a...
By 2021, 72% of all retail e-commerce will be generated through mobile commerce. Businesses must accommodate mobile shopping today if they intend to grow into the future. That’s why virtually every...