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Insights on Today's E-Commerce

Laurie Buckelew

Laurie Buckelew

Recent Posts

Business Strategy Apr 29, 2019

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the ticker numbers rise.  What...
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6 Ways Pet Supply Stores Can Use Facebook Live

You can find proud pet owners and their furry friends virtually everywhere you look these days. But can they find you? It turns out that one of the best ways to meet pet parents online is to show up...

6 Brilliant Tips for Selling Jewelry on Facebook Live

Like most jewelry retailers, you’re probably looking for all the best places to sell jewelry online. Well, you might be surprised to find out you don’t have to look much further than the Facebook...

3 Ways Craft Businesses are Using Facebook Live to Sell More

Have you heard how some very clever arts & crafts retailers and sewing shops are using Facebook Live to sell crafts and craft supplies online? Yep, while a host of craft businesses are only starting...
Live Sales, Sports Aug 26, 2020

How Minor League Sports Teams Are Creating Profitable Virtual Events

If you’re like most sports teams these days, you’re wondering how to sell sports memorabilia and merchandise to generate sales and make a financial comeback quickly. Here, we’ll teach you how to...

6 Tips for Selling Home Decor on Social Media

No one has to tell you how to sell home decor products in a real brick and mortar store, but do you know how to sell home decor products online? Now more than ever, people are craving the things...

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