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Insights on Today's E-Commerce

Laurie Buckelew

Laurie Buckelew

Recent Posts

Business Strategy Apr 29, 2019

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the ticker numbers rise.  What...
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Business Strategy Feb 23, 2021

Tips and Tricks to Boost Engagement on Your Live Sale

With the ever-increasing amount of content online, it can be tough to stand out in the crowd, or in most cases, the newsfeed. Keeping potential customers excited and engaged is the key to have them...
Business Strategy Feb 15, 2021

Jaw-Dropping Stats to Prove the Importance of Video Selling

Video marketing has become the new standard for successful, savvy online retailers. Incorporating video, both live and pre-recorded, into marketing strategy has been shown to increase sales and...
Business Strategy Feb 10, 2021

How to Buy Inventory Without Leaving Home

With COVID-19 still greatly impacting the retail world, shops are learning how to adapt to the challenges that come with buying and maintaining inventory during a pandemic. Wholesale markets are...
Business Strategy Jan 18, 2021

Why Omnichannel Retail is a Must in 2021

You probably hear and use various marketing jargon (apparently, TOFU isn’t just a meat substitute), but let’s focus on one term in particular: omnichannel retailing. What is omnichannel retailing? ...
Live Sales Jan 15, 2021

Top Markets to Attend in 2021

Plan your 2021 market attendance with our comprehensive list and infographic of the top markets for finding and buying wholesale clothing and other products for your online or brick and mortar store....
Live Sales Dec 23, 2020

The Dangers of Social Algorithms and Why Diversification is a Must

You think you have social media all figured out. Your engagement is through the roof, and posts are getting excellent visibility. Then seemingly out of the blue, you're barely getting noticed. (Cue...
Live Sales Dec 18, 2020

Secure Last-Minute Holiday Sales with Buy Online, Pick-Up in Store

The clock is ticking down on the 2020 holiday season. According to the National Retail Federation, there were 134 million people still shopping up to the last Saturday before Christmas 2018. That’s a...
Live Sales Dec 11, 2020

How to Build Authenticity During Your Live Sales

It's clear that live selling is best at bringing your in-store customer experiences online, so let's delve a little deeper. Let's talk about how to create a truly immersive brand experience, one that...
Business Strategy, DIY Dec 08, 2020

How to Bring Your In-store Experience Online with Live Video

Today’s competitive retail scene has less to do with price or product selection and everything to do with making your in-store experience an innovative online experience. The fact is, millions of...

6 Ways Pet Supply Stores Can Use Facebook Live

You can find proud pet owners and their furry friends virtually everywhere you look these days. But can they find you? It turns out that one of the best ways to meet pet parents online is to show up...

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