Posted by Rachal Sorensen on Jul 23, 2018 5:33:25 PM
Engagement 101: How To Foster Belonging In Social Selling
CommentSold is an amazing tool to sell on Facebook groups, Facebook pages, and Instagram business accounts! However, your success with selling on social media will not only depend on the sales you run; it also depends on how much you engage your customers!
Basically, you’ll want to keep the fun and interaction going so your customers will still want to stick around until the next sale comes along! It's your responsibility as a retailer to give them reasons to keep seeing your posts, interacting, and building relationships with them! Let's take a look at a few ways this can be done.
Start a Conversation
People love to feel as though they belong! When you can make your customers feel like they belong to your community, they will naturally be more interactive in your group, with you, your employees, and with your other fans!
You can increase engagement by simply responding to questions, chiming in on posts, and involving yourself in customer conversations in your group! There are many other ways to increase this as well.
Facebook naturally shows videos before regular posts. That doesn’t mean to try and cheat the system and post an image in a video format! (Facebook is smarter than that, and will push those to the bottom of the priority list!)
Videos should be fun and give them a reason to want to stick through and watch it. You don’t always have to sell items in your videos either. Consider giving them a reason to stick around and watch until the end. Example: Mention that you’re going to release the next sale or upcoming promotion at the end of the video, before you announce it in a post.
Use Interactive Posts
Increasing engagement comes in so many different forms! Ask your group questions, show genuine interest in what they say, respond to their comments, and interact with them. Here are just a few ideas you could recreate and use in your group!
This post gets customers talking. People love sharing their thoughts & opinions.
Turn Shoppable Posts into Interactive Posts
You can also turn an engagement post into a shoppable post as well. Comment selling combines e-commerce with social media to allow customers to shop your social posts!
Here is another example to get engagement, with the option to sell them items, without the customers hardly even recognizing it!
Customers can still give their opinion and buy at the same time
There are so many ideas out there to help your boutique be successful using social media. It's all about getting creative! Hopefully these few tips will get the engagement ball rolling and you can help your boutique grow while dominating with CommentSold.
What do you post to get the most engagement? Let us know in the comments!