It’s clear that live selling is best at bringing your in-store customer experiences online, so let’s delve a little deeper. Let’s talk about how to create a truly immersive brand experience, one that blends online shopping with entertainment and humanizes your brand. What can make a personal connection as profound as this? Authenticity.
Live sales allow video hosts to build customer relationships at scale with a “one to many” approach. Like a reality TV show, viewers feel most connected to hosts who are comfortable being themselves, who have fun, who are, in fact, authentic. Relationships are based on authenticity. We trust them. And that is the building block of all retail sales techniques and strategies.
Here are some tips on how to build authenticity on your live video sales:
1. Be welcoming
Research shows that welcoming your customers can increase sales by 16%. Tell viewers to drop a comment when they join, then greet them by name.
2. Be real
By being yourself and having fun, viewers will get to know you and connect with you on a personal level. Take time at the beginning of your live sales to speak openly to your viewers and engage in conversations.
3. Get to know your audience
Ask open-ended questions to get to know your viewer’s needs, interests, and preferences. Doing so serves you in two ways: your viewers feel heard, and you’re provided with valuable market research.
The Takeaway
The more digital our lives get, the more we strive for something genuine. Retailers who use soft selling to create connections can build a level of trust with their customers that is unmatched. Being authentic humanizes your brand and makes the customer experience much more personal. Make authenticity an integral piece of your sales strategy for more loyalty, more engagement, and more sales.
