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How to Use Facebook & Instagram Stories to Boost Business

Posted by Drew Melendy on Jun 20, 2019 2:16:00 PM
Drew Melendy

Social video has been an ongoing trend for a while now and has no sign of stopping anytime soon. With all the hubbub around Live Selling, live video may seem like the single most crucial tool to engage audiences through social media.

However, that's not the case. Facebook and Instagram stories are also creating significant impressions in the social media world. These easily digestible videos can make quick and easy work of keeping your brand top of mind with your dear followers.

In particular, it's helping brand followers create swift purchasing decisions. According to a study done by MarketingLand, 62% of people said they were more interested in a product after seeing it in a Facebook Story. 

Here's how Stories can help you promote more, engage with customers, and show off your brand style.

A group of people tuned into Instagram stories and watching together.


Brands that are top of feeds are top of mind

Businesses struggle to show up as Facebook's frustrating algorithm has cut down on marketing content.  However, while regular posts have to compete for a spot, you can consistently show up on the top of newsfeeds by regularly posting stories. This is prime real estate that every business should take advantage of.

Pink Lily Boutique's Facebook Story shows off hot sellers, sales, and coupon codes.Pink Lily displays coupon codes & sales through their Stories

Short, digestible content has high viewership

Facebook and Instagram stories clock in at just 20 seconds per each video. With the ability to consume whole stories within seconds, it's easy to pass the time by watching multiple in one sitting. Users get addicted by seeing into the everyday lives of people they know or wish to know. Let's face it- it's entertaining!

Woman scrolling through Facebook stories on her phone while drinking her morning coffee

Diversify your marketing strategy

Businesses must meet customers where they are at. With social media being widely used, it is a good idea to be marketing on both Facebook and Instagram.

Luckily the two can be connected, so you can automate the task of sharing your Instagram story to Facebook. To do this, go into your Settings, and choose "Share Your Story to Facebook".

Build connection with your followers

Take a look at the "know, trust, like, and buy" formula. People buy from people they trust. And while they may follow your boutique on social media, they may not yet be convinced to buy from you over other boutiques they follow.

Yet, they can be. Stories can reflect a real sense of authenticity. Your Instagram or Facebook feed may be full of very curated and staged content (flat lays and model shoots).

Some of your Stories may look like this too. However, you can use a mix of on the fly content with your content that is staged. Stories can be great for showing a window into your world as a business owner and an individual. 

Something as simple as showing them a look behind the scenes of your business, or showing them part of your daily routine creates raw, real relevant moments that your customers will appreciate. You are not just a business. You are a person or team of people building a lovable brand.

It's equally important to form a two way connection with your customers. Share content that they'd find relatable, ask engaging questions to gain customer insights, or create a dialogue with them.

Related: 4 Steps to Building an Engaged Online to Building An Engaged Social  Following

Woman turned customer after gaining the trust of a beloved brand through Facebook Stories.

Convert followers to paying customers

While personal content is important, promotional material doesn't have to go ignored. Add a mix of new arrivals, sales announcements, and customer testimonials to your Stories strategy for increased sales.

If you have more than 10k followers on your Instagram business account, be sure to take advantage of Instagram Story links. This feature will allow you to add a link that directs customers to your website when they swipe up.

Nellie Mae Boutique uses the Swipe Up feature to take you to their websiteNellie Mae uses the swipe up feature to take you to their site

However, you don't need to use this feature to be successful. You can simply add a call to action with text inside your video. For example, "Visit our website for new arrivals like these!" This is extremely helpful in driving social media traffic to your brand’s website, your latest blog post, a sale item or even a freebie!

The Takeaway

If you’ve ever thought about using Facebook and Instagram Stories for business, now is the time! Raise your game with just a few minutes of recording around 5 bite-sized videos every day. With consistency, you'll see a rise in engagement and brand awareness that will make your company outshine the competition.

Topics: Facebook, Instagram, Social Media

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