The clock is ticking down on the 2020 holiday season. According to the National Retail Federation, there were 134 million people still shopping up to the last Saturday before Christmas 2018. That’s a lot of potential shoppers. Capitalize on these last-minute sales by offering shoppers an option to buy online, pick-up in-store (BOPIS).
Why BOPIS is a benefit for retailers
Online retailers with a physical storefront are seeing the enormous benefits of offering BOPIS. With this shipping option, retailers can maintain holiday sales to the last second and even increase sales. Analysts say that retailers offering BOPIS could grow digital revenue by an average of 90% compared to the previous holiday season.
What’s more, by offering convenience to local last-minute shoppers, you’ll get the chance to build your relationship with the customer and potentially even get some extra sales. Take this opportunity to provide assistance and suggestions for any other gifts they are looking to get. All of which will help strengthen customer loyalty and build essential connections.
Why your customers love BOPIS
Last year, consumers stated that late delivery was their topmost concern for online gift buying. Meaning customers may be more likely to purchase from stores that offer frictionless pick-up options instead of waiting on deliveries.
Shoppers also report that the leading reason to choose in-store pick-up is to avoid shipping costs. BOPIS provides a way for customers to bypass shipping fees and take more control over when they receive their products. Both of which are especially critical factors for those millions of last-minute holiday shoppers.
The Takeaway
By offering customers BOPIS this year, you’re doing more than accommodating last-minute holiday shoppers. You’re offering a convenient shopping experience, guaranteed on-time, and saving customers from out-of-this-world last-minute shipping fees. Plus, it serves as a tool to help drive sales and customer service. It’s a win-win – and we could all use a few extra wins this year.
