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Insights on Today's E-Commerce

Business Strategy Apr 29, 2019

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the ticker numbers rise.  What...
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Technology, Brick-and-Mortar Aug 19, 2019

5 Fundamental Rules for Bringing Your Brick-and-Mortar Online

If your brick-and-mortar is trying to get a foothold in the digital world, it may seem like a formidable task. Luckily technology advances make it easier to get up and running online. But even with...
Technology, Brick-and-Mortar Aug 12, 2019

3 Common Mistakes to Avoid When Starting an eCommerce Business

Whether you run a brick-and-mortar or plan to operate exclusively online, eCommerce can help you expand your reach, increase visibility and boost your profits. But there’s more to it than setting up...
Technology, Brick-and-Mortar Aug 08, 2019

eCommerce vs. Brick & Mortar - Is there room for both?

By the year 2040 NASDAQ has predicted that 95% of all purchases will be made through eCommerce channels. With so much success in the digital space, these statistics appear to spell out impending doom...

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