The Shocking Importance of Multichannel Consistency in Customer Experiences

Posted by Drew Estelle on Nov 29, 2018 10:41:16 PM

As technology continues to play an important role in the way we interact with brands, we do so across multiple devices through many selling channels, including their social media pages and profiles, websites, and mobile applications. Because of this, customers expect to have a smooth transition between these to peruse and purchase from each. Here’s why consistency is an essential part of that transition.

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Topics: Technology, Business Strategy, Mobile App, Live Sales, Facebook, Instagram

Work Smart Not Hard: How Business Owners Use Tech to Save Time

Posted by Drew Estelle on Nov 21, 2018 1:30:43 AM

As a business owner, you are well aware of how precious a commodity time is.  With so much to be done, it is vital to streamline all processes to overcome unnecessary time sinks. The easiest way to achieve this? Let technology lend you a helping hand.

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Topics: Inventory Management, Invoicing, Business Strategy, Technology

How to Leverage Your Social Media to Boost Your App Sales

Posted by Drew Estelle on Nov 13, 2018 9:16:10 PM

You may already have an established social media presence with a well-assembled following in place, but how do you migrate your audience to your mobile app where they’re likely to spend more, be the most engaged, and keep them coming back? We have a few marketing suggestions that will help you to drive social media traffic right to your mobile app in no time!

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Topics: Mobile App, Marketing, Business Strategy, Sales

6 Reasons Why Gift Cards Will Take Your Sales to the Next Level

Posted by Drew Estelle on Nov 8, 2018 10:18:43 PM

The gift card industry is huge. No question about why either. Gift cards are an easy buy for every occasion, allow the recipient freedom to choose from a variety of gifts, and give stores a boost in sales and returning business. As such, it would be unwise to overlook them as a profitable addition to your store. Here are a few other reasons to look into including gift cards in your business strategy today.

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Topics: Business Strategy, Sales, Technology, Marketing

Festive Ideas for Strong Seasonal Branding

Posted by Drew Estelle on Nov 2, 2018 5:31:17 PM

Branding for the holidays is just like decorating your home to show off your festive spirit. But instead of hanging up wreaths and putting out lights, you’re aligning your brand identity with the look and feel of the season. This simple tactic draws attention to your brand and demonstrates that you’re ready for the holidays. Let’s look at a few ways to get creative with seasonal branding efforts!

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Topics: Business Strategy, Technology, Marketing, Sales

6 Essential Steps to Launching a Successful Online Boutique

Posted by Drew Estelle on Oct 25, 2018 4:44:15 PM

Starting a boutique is a fun and exciting time for business owners. However, it’s also a time filled with lots of decisions and planning. Building anything from the bottom up takes time and research to begin, so we created a blueprint from the most sought out lessons for newbies. So without further ado, here are six essential steps for launching a successful online boutique!

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Topics: Inventory Management, Inventory Purchasing, Invoicing, Business Strategy, Sales, Technology, Marketing

How to Break Free From MLMs and Break Ground on Your New Business

Posted by Drew Estelle on Oct 8, 2018 10:02:24 AM

If you've decided to leave your Multi-Level Marketing company to start your own business venture, you may be wondering where to begin. For many, this is a difficult and intimidating situation. Be that as it may, we think we can lessen the hesitation by providing you with a list of considerations that help guide you through this decision. Let's take it from the top.

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Topics: Business Strategy

3 Cures for Your Dreaded Sales Hangover

Posted by Drew Estelle on Sep 23, 2018 9:32:44 PM

When running end of season sales, destash deals, and general clearance clean up, you are bound to get substantial traffic and make a lot of sales. However, discounts will start to wind down and so will the excitement surrounding them. When purchases dwindle and you're stuck with leftover stock, you're also left with a dreaded sales hangover. It can be a tricky time but don’t fret. We have some cures!

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Topics: Business Strategy

Why Social Sellers Still Use Paid Ads

Posted by Drew Estelle on Sep 3, 2018 11:00:00 AM

Social sellers understand the importance of Facebook and Instagram in their marketing strategy because, often, it is their means of selling. Facebook has built in tools that are hugely advantageous to any business, but especially for social sellers. Here’s why.

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Topics: Business Strategy, Marketing, Technology

6 Key Benefits of Facebook Dynamic Ads

Posted by Drew Estelle on Aug 24, 2018 4:39:29 PM

1.47 billion people on average log onto Facebook on the daily. Needless to say, if you want to put your advertisements in front of a massive audience, Facebook is hard to beat. Facebook has many ways to help with advertising. However, the most efficient, low maintenance, cost effective advertisements are Facebook dynamic ads.

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Topics: Business Strategy, Technology, Marketing

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