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Insights on Today's E-Commerce

Business Strategy Apr 29, 2019

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the ticker numbers rise.  What...
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How BOPIS Is Giving Brick & Mortars A Winning Edge

Buy online pick up in-store (aka BOPIS) services have been changing the game for brick and mortar stores. In the fiercely competitive world of retail, brick and mortar businesses must find ways to...

Social Selling vs. Website Selling: Is There a Clear Winner?

Social media is no longer only a means to advertise and funnel leads into your website. Social media has become a full blown selling channel for many retailers while some are left wondering if it's a...

Beat the Sales Slump by Setting Goals

You’re ambitious and hardworking, your clothing is fresh and on-trend, and yet you can’t understand why your sales have plateaued. Don’t be too hard on yourself.  Even the best of the best get...

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a...

Tips & Tricks for Attending Apparel Shows

With many floors of fashion, hundreds of vendors, endless opportunities for networking and perfecting your inventory, not much compares to the excitement of tradeshow shopping sprees! However, what...

Staying Lean: How to Keep Overhead Low and Sales High

With all the satisfaction that growth of business brings, it also brings pains along with it. There comes a time when you notice your small staff’s time and efforts are running a little short. Around...

6 Fast Growing Ecommerce Trends to Utilize in 2019

What are some can't miss strategies and technologies to drive growth in the new year? For 2019, we’ll see an uptick in both emerging selling techniques and established technology that are must-haves...

The Shocking Importance of Multichannel Consistency in Customer Experiences

As technology continues to play an important role in the way we interact with brands, we do so across multiple devices through many selling channels, including their social media pages and profiles,...

Work Smart Not Hard: How Business Owners Use Tech to Save Time

As a business owner, you are well aware of how precious a commodity time is.  With so much to be done, it is vital to streamline all processes to overcome unnecessary time sinks. The easiest way to...

How to Leverage Your Social Media to Boost Your App Sales

You may already have an established social media presence with a well-assembled following in place, but how do you migrate your audience to your mobile app where they’re likely to spend more, be the...

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