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Insights on Today's E-Commerce

Business Strategy Apr 29, 2019

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the ticker numbers rise.  What...
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What Is SEO & How Does It Work for E-commerce?

Recent studies show that up to 81% of retail consumers begin their shopping experience with a simple online search.  If your website doesn’t show up in their results, you could miss out on a ton of...

The Importance of Engaging Customers During a Crisis

When dealing with crisis management, business owners must account for a number of vital considerations. Settling bills, paying employees, and acquiring inventory through the current supply chain...

A Guide to Creating a Facebook Group for Your Boutique

Facebook groups are an excellent addition to your social selling toolbox. Creating one for your boutique is a really great way to meet ideal customers, provide added value, and boost your brand's...

How Retailers Are Overcoming Coronavirus Disruptions

The outbreak of COVID-19 has had businesses of all sizes scrambling to continue doing business even somewhat normally. Between financials, inventory, employees, and customers, retailers have been...

Why Loyalty Programs Are Key to Building Brand Devotion

Loyalty programs are not a new concept in retail. Many can recall the days of using punch cards and stamps to cash in on free goods and discounts.  Today, these programs look very different....

What Are Customer Loyalty Programs & How Do They Work?

With so many competitors in the market, businesses have to stand out from the crowd to keep their customers’ attention before the next brand snaps it up.  Excellent customer service isn’t enough to...

Waitlists: How to Secure Sales from Sold Out Products

Picture this: You’re flaunting your boutique’s newest arrivals on your Facebook Live Sale, and right off the bat, one of your dresses becomes an instant bestseller! And then it happens. You’ve run...

Why Sezzle Is the Top Buy Now, Pay Later Option for Online Boutiques

Every online boutique aspires to convert more customers, increase their average order value, and reduce cart abandonment rates.While advertising and frictionless checkout methods contribute to these...

Markdown Strategy: How to Reduce Loss & Recoup Cash

Next to taxes, markdowns are one of the most dreaded parts of owning a boutique. However, they’re an inevitable part of doing business in retail. As much as we wish they weren’t, they’re not all bad.

Customer Contact: Best Practices For Common Communication Channels

Facebook and Instagram comment sections, Facebook Messenger, email, SMS texting, and mobile app push notifications have all become standard communication channels in multi-channel retail today. Learn...

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