Insights on Social Commerce | CommentSold

Business Strategy Apr 29, 2019

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the ticker numbers rise. What...

Business Strategy Sep 29, 2020

Interview with the Experts: Advice for Holiday Retail Prep

2020 has been a strange year, to say the least, especially in the world of retail. With COVID-19 changing the way that consumers shop, retailers need to be ready to double down on digital and find...

Technology, Business Strategy Aug 14, 2020

6 Tips for Selling Home Decor on Social Media

No one has to tell you how to sell home decor products in a real brick and mortar store, but do you know how to sell home decor products online? Now more than ever, people are craving the things...

Business Strategy, Social Media, Wholesale Jun 16, 2020

How Wholesalers Use CommentSold to Sell to Retailers in Facebook Groups

Meeting your target market and engaging with them on a personal level is difficult to do when tradeshows aren’t on the calendar and showrooms are shuttered. What then? Cold calls and...

Business Strategy, Wholesale Jun 04, 2020

The Benefits of Social Selling for Wholesalers

You’ve probably seen firsthand how powerful social commerce is for the retail industry. These days, it’s easy to stumble upon a Facebook Live sale or posts urging customers to comment “sold” to shop.

Marketing, Technology, Business Strategy May 19, 2020

What Is SEO & How Does It Work for E-commerce?

Recent studies show that up to 81% of retail consumers begin their shopping experience with a simple online search. If your website doesn’t show up in their results, you could miss out on a ton of...

Business Strategy, Social Media Apr 24, 2020

The Importance of Engaging Customers During a Crisis

When dealing with crisis management, business owners must account for a number of vital considerations. Settling bills, paying employees, and acquiring inventory through the current supply chain...

Business Strategy, Facebook, Social Media Apr 14, 2020

A Guide to Creating a Facebook Group for Your Boutique

Facebook groups are an excellent addition to your social selling toolbox. Creating one for your boutique is a really great way to meet ideal customers, provide added value, and boost your brand's...

Business Strategy, Shipping & Fulfillment, Inventory Management, Warehouse Ops Apr 07, 2020

How Retailers Are Overcoming Coronavirus Disruptions

The outbreak of COVID-19 has had businesses of all sizes scrambling to continue doing business even somewhat normally. Between financials, inventory, employees, and customers, retailers have been...

Marketing, Business Strategy, Gamification Mar 16, 2020

Why Loyalty Programs Are Key to Building Brand Devotion

Loyalty programs are not a new concept in retail. Many can recall the days of using punch cards and stamps to cash in on free goods and discounts. Today, these programs look very different....

Marketing, Sales, Business Strategy, Gamification Mar 12, 2020

What Are Customer Loyalty Programs & How Do They Work?

With so many competitors in the market, businesses have to stand out from the crowd to keep their customers’ attention before the next brand snaps it up. Excellent customer service isn’t enough to...

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