Business Strategy
Apr 29, 2019
Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the ticker numbers rise. What...
Business Strategy
Sep 29, 2020
2020 has been a strange year, to say the least, especially in the world of retail. With COVID-19 changing the way that consumers shop, retailers need to be ready to double down on digital and find...
No one has to tell you how to sell home decor products in a real brick and mortar store, but do you know how to sell home decor products online? Now more than ever, people are craving the things...
Meeting your target market and engaging with them on a personal level is difficult to do when tradeshows aren’t on the calendar and showrooms are shuttered. What then? Cold calls and...
You’ve probably seen firsthand how powerful social commerce is for the retail industry. These days, it’s easy to stumble upon a Facebook Live sale or posts urging customers to comment “sold” to shop.
Recent studies show that up to 81% of retail consumers begin their shopping experience with a simple online search. If your website doesn’t show up in their results, you could miss out on a ton of...
When dealing with crisis management, business owners must account for a number of vital considerations. Settling bills, paying employees, and acquiring inventory through the current supply chain...
Facebook groups are an excellent addition to your social selling toolbox. Creating one for your boutique is a really great way to meet ideal customers, provide added value, and boost your brand's...
The outbreak of COVID-19 has had businesses of all sizes scrambling to continue doing business even somewhat normally. Between financials, inventory, employees, and customers, retailers have been...
Loyalty programs are not a new concept in retail. Many can recall the days of using punch cards and stamps to cash in on free goods and discounts. Today, these programs look very different....
With so many competitors in the market, businesses have to stand out from the crowd to keep their customers’ attention before the next brand snaps it up. Excellent customer service isn’t enough to...