Insights on Social Commerce | CommentSold

Instagram Nov 05, 2019

5 Reasons Why Selling On Instagram Is Better With CommentSold

Fact: 90% of users follow a business on Instagram. The social platform is no longer just about aesthetic pictures of sunsets, smoothies, and selfies. It’s now a bustling shopping channel for 500 million daily active Instagram users.How can your brand tap into its massive user base? Well,...

Business Strategy, Inventory Purchasing, Inventory Management Feb 24, 2020

Markdown Strategy: How to Reduce Loss & Recoup Cash

Next to taxes, markdowns are one of the most dreaded parts of owning a boutique. However, they’re an inevitable part of doing business in retail. As much as we wish they weren’t, they’re not all bad.

Marketing, Business Strategy Feb 13, 2020

Customer Contact: Best Practices For Common Communication Channels

Facebook and Instagram comment sections, Facebook Messenger, email, SMS texting, and mobile app push notifications have all become standard communication channels in multi-channel retail today. Learn...

Marketing, Business Strategy Feb 10, 2020

Multi-Channel Communication Rules Every Retailer Should Know

Gone are the days where email was the only way for consumers and brands to reach each other through electronic means. Now customer service and marketing communications are sent through website chat,...

Marketing, Business Strategy, Warehouse Ops Feb 05, 2020

Key Positions & Roles to Hire for Your Growing Online Boutique

As a business owner, you’re responsible for all of the moving parts of your business. However, that doesn’t mean that you have to do it all yourself! Successful entrepreneurs understand that there’s...

Sales, Business Strategy Jan 22, 2020

Use These 3 Sales Metrics to Grow Your Online Boutique

Reporting features from retail software have put thousands of numbers at business owners' fingertips at any given moment. Which should be measured and tracked to understand where you’re at right now...

Marketing, Business Strategy Jan 14, 2020

7 Highly Effective Ways to Increase Your Average Order Value

If you're looking to grow your profit margin, your first instinct might be to get more customers in the door. But did you know that it is 68% more expensive to acquire $1 from a new customer than it...

Business Strategy, Shipping & Fulfillment Jul 11, 2019

How BOPIS Is Giving Brick & Mortars A Winning Edge

Buy online pick up in-store (aka BOPIS) services have been changing the game for brick and mortar stores. In the fiercely competitive world of retail, brick and mortar businesses must find ways to...

Business Strategy, Social Media Jul 01, 2019

Social Selling vs. Website Selling: Is There a Clear Winner?

Social media is no longer only a means to advertise and funnel leads into your website. Social media has become a full blown selling channel for many retailers while some are left wondering if it's a...

Business Strategy, Inventory Management Jun 06, 2019

Beat the Sales Slump by Setting Goals

You’re ambitious and hardworking, your clothing is fresh and on-trend, and yet you can’t understand why your sales have plateaued. Even the best of the best get themselves in a sales slump sometimes....

Business Strategy, Live Sales Apr 29, 2019

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a...

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