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Insights on Today's E-Commerce

Business Strategy Apr 29, 2019

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the ticker numbers rise.  What...
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Sales, DIY, Live Sales Jul 06, 2018

The Bare Essentials to Survive Live Sales for Newbies

Last month we reached out to our customers to get opinions on what it takes "go live" on Facebook, and to our surprise, we discovered only 50% of them are going live. This shocked us because we know...

DIY: Designing Your Store's Mobile App Icon

App icons. Every phone is filled with them. If you’re contemplating trying out your very own mobile app, you will have to create one of your own to stand out from the crowd. But don't get...
DIY, Mobile App Jun 14, 2018

Make Waves With Your Branded Mobile Splash Page

You’ve clicked on an app and suddenly your screen is filled with that brand’s iconic imagery- a logo, a look, a feel. This is called a splash screen. A splash screen is typically the first thing the...

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