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Insights on Today's E-Commerce

Business Strategy Apr 29, 2019

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the ticker numbers rise.  What...
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How to Use Facebook & Instagram Stories to Boost Business

Social video has been an ongoing trend for a while now and has no sign of stopping anytime soon. With all the hubbub around Live Selling, live video may seem like the single most crucial tool to...
Live Sales, Facebook, Instagram Apr 26, 2019

Why Vertical Videos Are the Best Format for Social Media

In the past few years, there’s been a dramatic increase in the consumption of video content on social. In fact, over 100 million hours of video are watched on Facebook per day. 45% of people watch...

The Shocking Importance of Multichannel Consistency in Customer Experiences

As technology continues to play an important role in the way we interact with brands, we do so across multiple devices through many selling channels, including their social media pages and profiles,...

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