Why All Successful Retailers Have Multiple Virtual Storefronts

Posted by Drew Estelle on Nov 15, 2018 5:59:24 PM

The web is a vast and diverse place filled with innumerable brands all vying for consumer’s attention. There’s no doubt there’s more pressure than ever to reach customers at every touchpoint possible.

To do just this, successful retailers are setting up virtual storefronts using multiple channels (e.g. social media, web and mobile applications) to continuously engage and sell to their customers. This tactic is referred to as multichannel retailing. This method helps them to bolster customer acquisition and sustain sales. Here's how this works and why you should start doing it too.

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Topics: Technology, Sales, Marketing

How to Leverage Your Social Media to Boost Your App Sales

Posted by Drew Estelle on Nov 13, 2018 9:16:10 PM

You may already have an established social media presence with a well-assembled following in place, but how do you migrate your audience to your mobile app where they’re likely to spend more, be the most engaged, and keep them coming back? We have a few marketing suggestions that will help you to drive social media traffic right to your mobile app in no time!

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Topics: Mobile App, Marketing, Business Strategy, Sales

6 Reasons Why Gift Cards Will Take Your Sales to the Next Level

Posted by Drew Estelle on Nov 8, 2018 10:18:43 PM

The gift card industry is huge. No question about why either. Gift cards are an easy buy for every occasion, allow the recipient freedom to choose from a variety of gifts, and give stores a boost in sales and returning business. As such, it would be unwise to overlook them as a profitable addition to your store. Here are a few other reasons to look into including gift cards in your business strategy today.

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Topics: Business Strategy, Sales, Technology, Marketing

Festive Ideas for Strong Seasonal Branding

Posted by Drew Estelle on Nov 2, 2018 5:31:17 PM

Branding for the holidays is just like decorating your home to show off your festive spirit. But instead of hanging up wreaths and putting out lights, you’re aligning your brand identity with the look and feel of the season. This simple tactic draws attention to your brand and demonstrates that you’re ready for the holidays. Let’s look at a few ways to get creative with seasonal branding efforts!

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Topics: Business Strategy, Technology, Marketing, Sales

6 Essential Steps to Launching a Successful Online Boutique

Posted by Drew Estelle on Oct 25, 2018 4:44:15 PM

Starting a boutique is a fun and exciting time for business owners. However, it’s also a time filled with lots of decisions and planning. Building anything from the bottom up takes time and research to begin, so we created a blueprint from the most sought out lessons for newbies. So without further ado, here are six essential steps for launching a successful online boutique!

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Topics: Inventory Management, Inventory Purchasing, Invoicing, Business Strategy, Sales, Technology, Marketing

How One Boutique Attributes Half of Facebook Sales to Their Group

Posted by Drew Estelle on Sep 25, 2018 2:03:40 PM

In 2013, two college juniors, Laura and Autumn, formed Flaunt Boutique as a way to give their friends and family affordable and quality jewelry. Since then, they have expanded their inventory to include clothing, shoes, and accessories to serve their tens of thousands of fans. They’ve opened a couple of avenues to accomplish this, selling through social media channels, Instagram and Facebook. The most notable one, however, is their Facebook Group, Flaunt Last Call. The boutique makes up a whopping 50% of their total Facebook sales through the group. With comment selling in their arsenal, they’ve been able to make $10,000 on a single post within it. Here’s how they boosted their success with the help of their group.

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Topics: Sales, Marketing

Comment Selling 101: What is it and why do you need it?

Posted by Drew Estelle on Sep 7, 2018 11:00:00 AM

Having brand presence on social media is a requirement, not an option in today’s socially connected world. It’s valuable for advertisement, brand presentation, fan connection and customer service. And while social media is transforming the way that people interact with brands, it is also making waves in the way people shop with those brands within those social networks. Businesses are now finding how to leverage their social media channels to sell to fans in new and unique ways.

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Topics: Live Sales, Technology, Marketing, Sales

Why Social Sellers Still Use Paid Ads

Posted by Drew Estelle on Sep 3, 2018 11:00:00 AM

Social sellers understand the importance of Facebook and Instagram in their marketing strategy because, often, it is their means of selling. Facebook has built in tools that are hugely advantageous to any business, but especially for social sellers. Here’s why.

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Topics: Business Strategy, Marketing, Technology

5 Types of Ads Social Sellers Need to Start Using Today

Posted by Drew Estelle on Aug 28, 2018 3:31:48 PM

Since the dawn of Facebook, the social media platform has become a marketing mecca for those who want to promote their business and sell their goods. This has not gone unnoticed by the company, which has morphed it into a pretty sophisticated marketing tool. In this process, Facebook has created features for businesses to drive traffic to different selling platforms, increase audience engagement, and entice new customers to make purchases. Today, Facebook supports multiple advertising types across both Facebook and Instagram. Here are 5 types of ads social sellers should be using to up their game.

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Topics: Technology, Marketing

6 Key Benefits of Facebook Dynamic Ads

Posted by Drew Estelle on Aug 24, 2018 4:39:29 PM

1.47 billion people on average log onto Facebook on the daily. Needless to say, if you want to put your advertisements in front of a massive audience, Facebook is hard to beat. Facebook has many ways to help with advertising. However, the most efficient, low maintenance, cost effective advertisements are Facebook dynamic ads.

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Topics: Business Strategy, Technology, Marketing

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