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Insights on Today's E-Commerce

Business Strategy Apr 29, 2019

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the ticker numbers rise.  What...
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Marketing, Technology Jun 05, 2019

5 Ways to Win Customers with Emails

With the upsurge of social media marketing, there’s a huge misconception about email marketing being dead. We want to put this myth to rest right now. Email marketing is alive and well!  Why is...
Marketing, Social Media Apr 30, 2019

Facebook Ad Secrets Direct from Your Competitors

Advertising is used to draw attention to your brand, but with everyone deploying dollar-a-day Facebook Ads strategies, how can you expect to compete? And how do you know what kind of ads to design? ...
Marketing, Social Media Mar 25, 2019

4 Steps to Building an Engaged Social Following

Customer expectations are changing just as quickly as technology does. That’s why there’s never been a better time than now to build a community around your customers. Building a tribe of...

The Top 3 Mobile App Mistakes and How to Fix Them

Mobile apps give retailers a big push in customer reach, customer loyalty, and customer spend. They’re an indispensable tool in a world where consumers spend an average of 5 hours on their mobile...
Marketing, Technology, Sales Nov 15, 2018

Why All Successful Retailers Have Multiple Virtual Storefronts

The web is filled with innumerable brands all vying for consumer’s attention. There’s no doubt there’s more pressure than ever to reach customers at every touchpoint possible. To do just this,...

How to Leverage Your Social Media to Boost Your App Sales

You may already have an established social media presence with a well-assembled following in place, but how do you migrate your audience to your mobile app where they’re likely to spend more, be the...

6 Reasons Why Gift Cards Will Take Your Sales to the Next Level

The gift card industry is huge. No question about why either. Gift cards are an easy buy for every occasion, allow the recipient freedom to choose from a variety of gifts, and give stores a boost in...

Festive Ideas for Strong Seasonal Branding

Branding for the holidays is just like decorating your home to show off your festive spirit. But instead of hanging up wreaths and putting out lights, you’re aligning your brand identity with the...

6 Essential Steps to Launching a Successful Online Boutique

Starting a boutique is a fun and exciting time for business owners. However, it’s also a time filled with lots of decisions and planning. Building anything from the bottom up takes time and research...
Marketing, Sales Sep 25, 2018

How One Boutique Attributes Half of Facebook Sales to Their Group

In 2013, two college juniors, Laura and Autumn, formed Flaunt Boutique as a way to give their friends and family affordable and quality jewelry. Since then, they have expanded their inventory to...

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