Insights on Today's E-Commerce

1.47 billion people on average log onto Facebook on the daily. Needless to say, if you want to put your advertisements in front of a massive audience, Facebook is hard to beat. Facebook has many ways to help with advertising. However, the most efficient, low maintenance, cost effective advertisements are Facebook dynamic ads.

If you’re used to using social media to sell your goods, you may wonder why you need anything more to run your business. Social media proves itself as exceptional way to stay in touch with customers and build relationships with new ones. This is great for social sellers. However, it does have its limitations. It is well worth looking into building a digital storefront to bypass those hindrances and benefit you in ways that social media can’t deliver. Here’s how a website can accomplish this.

One of eCommerce's biggest hurdles is to keep customers from abandoning carts. It turns out that quite a lot of us are actually window shoppers dreaming of owning those carted items. That is, until we get to the exchange of money. Whether it be sticker shock or merely procrastination, offering free shipping incentives within an hour of carting helps markedly with this problem. CommentSold has a feature that can detect if your customers have paid in this time frame and automatically calculate free shipping for their order. As such, the team whipped up some fun freebies for those using it to entice their customers into quick checkouts. Simply right click and save. Enjoy!

CommentSold is an amazing tool for your Group or your Facebook Page during your sales, but you’ll want to keep the fun alive for your customers to still want to see your posts well after. The first thing you can do to ensure that your customers see your posts is to do a little contest (reward a free item, or an exclusive coupon) and ask them to adjust their settings to turn on notifications & to follow you! That way when you post, whether an engagement post or a comment selling post, they will be notified of your postings!

People like watching videos. And evidently they love watching live video. With people interacting 6x more with live video vs pre recorded, livestreaming has proven itself to be a super powerful marketing tool. And, with Facebook being one of the most used social network sites, Facebook Live seems to be the most effective way of maximizing your reach and converting more viewers to loyal followers and customers. So what's the secret to success with this tool? We put together a to-do list to get the most of your Facebook Live broadcasts. 

While some might believe that technology has been a hindrance to human connection, others have used it to connect to their audiences in new and unique ways. Since the integration of live video streaming technology into Facebook, businesses such as LuLaRoe, LipSense, Younique, and Paparazzi have quickly learned how effective Facebook Live is in connecting with their audience and increasing their sales .

Livestream  is clearly becoming an invaluable tool for businesses to connect with their audiences. Judging from the resulting popularity, we think we’ve got a pretty good idea why. 

While social media can be a powerful instrument in marketing your brand, it is not the be-all end-all of marketing tools. Ever-changing social media algorithms have been known to hinder engagement rates and sales for businesses that regularly utilize social media.

Not only that, but these platforms can be filled to the brim with noisy oversharers and competing businesses. How is one to stand out from the competition, gain customer loyalty and retention, and overcome the challenges of constantly changing algorithms?

App icons. Every phone is filled with them. If you’re contemplating trying out your very own mobile app, you will have to create one of your own to stand out from the crowd. But don't get overwhelmed. We put together a list of considerations to accomplish this.

With people now spending on average 5 hours a day on their mobile devices, it is no surprise that more and more businesses are adopting their very own branded mobile app. Just think of the engagement companies can get from taking up a small space in the device they practically live in! Simply put, how can you afford not to?! 

From naming your brand identity to choosing your color guide, there’s a lot to consider when establishing your business online. And there’s even more to consider when publishing your first mobile app. Before you do, check out these 3 quick and dirty tips to keep your branding polished!