Insights on Social Commerce | CommentSold

Business Strategy Apr 29, 2019

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the ticker numbers rise. What...

Marketing, Sales, Facebook May 01, 2020

6 Ways to Grow Your Business's Facebook Following

It’s no secret that having a brand presence on Facebook is an essential part of a modern-day business strategy. However, while most businesses have accounts on the social network, many struggle with...

Marketing, Facebook, Brick-and-Mortar Apr 09, 2020

How to Create A Facebook Business Page for Your Boutique

Consumers today can be found browsing all across the web to get their retail fix, but nowhere can you find a higher concentration of engaged shoppers than on Facebook. To tap this massive market, you...

Marketing, Sales, Gamification Apr 03, 2020

How Referral Programs Supercharge Customer Acquisition

Even in today’s world of mass digital communication, word-of-mouth marketing is the first choice for most people when they’re looking for a brand to buy from. It makes sense. We trust the people we...

Marketing, Sales, Gamification Mar 17, 2020

What Gamification Is & How Retailers Are Taking Advantage of It

Customer loyalty today depends more on customer experience than pricing and product. Because of this, retailers are looking for new and unique ways to engage and delight their customers. For many,...

Marketing, Business Strategy, Gamification Mar 16, 2020

Why Loyalty Programs Are Key to Building Brand Devotion

Loyalty programs are not a new concept in retail. Many can recall the days of using punch cards and stamps to cash in on free goods and discounts. Today, these programs look very different....

Marketing, Sales, Business Strategy, Gamification Mar 12, 2020

What Are Customer Loyalty Programs & How Do They Work?

With so many competitors in the market, businesses have to stand out from the crowd to keep their customers’ attention before the next brand snaps it up. Excellent customer service isn’t enough to...

Marketing, Instagram Feb 14, 2020

How To Drive Results With An Instagram Hashtag Strategy

The practice of using hashtags for social media marketing has been around 2007. Their long track record have made many question their if they’re even necessary anymore. So, are they still useful...

Marketing, Business Strategy Feb 13, 2020

Customer Contact: Best Practices For Common Communication Channels

Facebook and Instagram comment sections, Facebook Messenger, email, SMS texting, and mobile app push notifications have all become standard communication channels in multi-channel retail today. Learn...

Marketing, Business Strategy Feb 10, 2020

Multi-Channel Communication Rules Every Retailer Should Know

Gone are the days where email was the only way for consumers and brands to reach each other through electronic means. Now customer service and marketing communications are sent through website chat,...

Marketing, Business Strategy, Warehouse Ops Feb 05, 2020

Key Positions & Roles to Hire for Your Growing Online Boutique

As a business owner, you’re responsible for all of the moving parts of your business. However, that doesn’t mean that you have to do it all yourself! Successful entrepreneurs understand that there’s...

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