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Insights on Today's E-Commerce

Business Strategy Apr 29, 2019

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the ticker numbers rise.  What...
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Marketing, Technology Jun 14, 2018

Why Having A Mobile App Can Be A Game Changer For Your Boutique

With people now spending on average 5 hours a day on their mobile devices, it is no surprise that more and more businesses are adopting their very own branded mobile app. Just think of the engagement...

3 Quick & Dirty Tips For Branding Your Mobile App

From naming your brand identity to choosing your color guide, there’s a lot to consider when establishing your business online. And there’s even more to consider when publishing your first mobile...
Marketing May 22, 2018

Improve Your Social Selling Results, Today

So you've got your business set up on all the latest social media sites, but now what? Social media has truly become an art in the twenty-first century and getting noticed in this unending, museum of...

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