Why All Successful Retailers Have Multiple Virtual Storefronts

Posted by Drew Estelle on Nov 15, 2018 5:59:24 PM

The web is a vast and diverse place filled with innumerable brands all vying for consumer’s attention. There’s no doubt there’s more pressure than ever to reach customers at every touchpoint possible.

To do just this, successful retailers are setting up virtual storefronts using multiple channels (e.g. social media, web and mobile applications) to continuously engage and sell to their customers. This tactic is referred to as multichannel retailing. This method helps them to bolster customer acquisition and sustain sales. Here's how this works and why you should start doing it too.

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Topics: Technology, Sales, Marketing

How to Leverage Your Social Media to Boost Your App Sales

Posted by Drew Estelle on Nov 13, 2018 9:16:10 PM

You may already have an established social media presence with a well-assembled following in place, but how do you migrate your audience to your mobile app where they’re likely to spend more, be the most engaged, and keep them coming back? We have a few marketing suggestions that will help you to drive social media traffic right to your mobile app in no time!

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Topics: Mobile App, Marketing, Business Strategy, Sales

6 Reasons Why Gift Cards Will Take Your Sales to the Next Level

Posted by Drew Estelle on Nov 8, 2018 10:18:43 PM

The gift card industry is huge. No question about why either. Gift cards are an easy buy for every occasion, allow the recipient freedom to choose from a variety of gifts, and give stores a boost in sales and returning business. As such, it would be unwise to overlook them as a profitable addition to your store. Here are a few other reasons to look into including gift cards in your business strategy today.

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Topics: Business Strategy, Sales, Technology, Marketing

Festive Ideas for Strong Seasonal Branding

Posted by Drew Estelle on Nov 2, 2018 5:31:17 PM

Branding for the holidays is just like decorating your home to show off your festive spirit. But instead of hanging up wreaths and putting out lights, you’re aligning your brand identity with the look and feel of the season. This simple tactic draws attention to your brand and demonstrates that you’re ready for the holidays. Let’s look at a few ways to get creative with seasonal branding efforts!

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Topics: Business Strategy, Technology, Marketing, Sales

7 Easy Upsells for the Holiday Season

Posted by Drew Estelle on Oct 30, 2018 6:28:46 PM

The holidays are fast approaching and customers are on the hunt for the perfect presents for their loved ones. This is an excellent time to make sure you’re equipped to meet those needs and increase your sales. As such, these small offerings can have a surprisingly big impact on your bottom line.

If you need some ideas for good inventory buys for holiday upsells, we’ve got a few for you! Here's a list of our picks and where you can source them.

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Topics: Sales, Inventory Purchasing

6 Essential Steps to Launching a Successful Online Boutique

Posted by Drew Estelle on Oct 25, 2018 4:44:15 PM

Starting a boutique is a fun and exciting time for business owners. However, it’s also a time filled with lots of decisions and planning. Building anything from the bottom up takes time and research to begin, so we created a blueprint from the most sought out lessons for newbies. So without further ado, here are six essential steps for launching a successful online boutique!

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Topics: Inventory Management, Inventory Purchasing, Invoicing, Business Strategy, Sales, Technology, Marketing

How One Boutique Attributes Half of Facebook Sales to Their Group

Posted by Drew Estelle on Sep 25, 2018 2:03:40 PM

In 2013, two college juniors, Laura and Autumn, formed Flaunt Boutique as a way to give their friends and family affordable and quality jewelry. Since then, they have expanded their inventory to include clothing, shoes, and accessories to serve their tens of thousands of fans. They’ve opened a couple of avenues to accomplish this, selling through social media channels, Instagram and Facebook. The most notable one, however, is their Facebook Group, Flaunt Last Call. The boutique makes up a whopping 50% of their total Facebook sales through the group. With comment selling in their arsenal, they’ve been able to make $10,000 on a single post within it. Here’s how they boosted their success with the help of their group.

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Topics: Sales, Marketing

Why Customers Love Paying With Auto-Charge Checkout

Posted by Drew Estelle on Sep 13, 2018 2:59:45 PM

It takes all kinds to make a world, which is probably why there are so many shoppers with different checkout preferences. One thing's for certain, though. The easier the check out process, the easier you can reduce cart abandonment and close sales with all types. You can’t get easier than a one step checkout. Amazon got it right. Now you can too.

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Topics: Technology, Sales

Comment Selling 101: What is it and why do you need it?

Posted by Drew Estelle on Sep 7, 2018 11:00:00 AM

Having brand presence on social media is a requirement, not an option in today’s socially connected world. It’s valuable for advertisement, brand presentation, fan connection and customer service. And while social media is transforming the way that people interact with brands, it is also making waves in the way people shop with those brands within those social networks. Businesses are now finding how to leverage their social media channels to sell to fans in new and unique ways.

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Topics: Live Sales, Technology, Marketing, Sales

How to Shop Using CommentSold

Posted by Drew Estelle on Aug 31, 2018 3:27:01 PM

CommentSold fam, do your customers need some guidance on how to purchase your goods?  Here's a guide with all they need to know about purchasing through CommentSold.

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Topics: Technology, Sales, Live Sales, Invoicing

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