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Insights on Today's E-Commerce

Business Strategy Apr 29, 2019

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the ticker numbers rise.  What...
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Cash and Carry at Market: Insider Tips for Successful Shopping and More Sales

Cash and Carry is a term thrown around so frequently in the apparel market world that you’ve probably heard it many times before. If not, the name pretty much tells all.  Cash and Carry is a simple...

5 Tips to Boost Social Media Engagement and Sales at Apparel Markets

Shopping for the latest trends at apparel markets is an essential part of every boutique’s business. While market exists for you to update your inventory, acquire new accounts, build relationships...

4 Retail Trends That Will Shape the 2020 Holiday Season

With the Coronavirus fallout and a fluctuating economy, holiday retail is looking like a mixed bag for 2020. What can retailers expect? Even experts can’t say for certain, but this year's retail...

3 Ways to Maximize Holiday Sales with Engaging E-Commerce Tactics

A unique holiday season is on the horizon as retailers rely more heavily on digital channels and less on in-store sales. New consumer behaviors put online shopping at the forefront. Here’s how your...

Holiday Retail 2020: Key Dates to Prepare For

As the coronavirus pandemic continues to disrupt the retail industry, many businesses are preparing for the most uncertain holiday shopping season they’ve ever faced. Big box stores and megabrands...
Technology, Sales May 14, 2020

7 E-Commerce Features for High Converting Websites

There are dozens of ways of online retailers that can create beautiful, high performing e-commerce websites these days. With an abundance of website builders, it no longer requires coding skills or...
Marketing, Technology, Sales May 11, 2020

3 Reasons Why E-Commerce Websites Are Essential to Retail Success

Businesses go to great lengths to attract new customers and generate sales. Social media marketing, email marketing, and print advertisements are all common ways to do this. However, there’s a...
Marketing, Sales, Gamification May 06, 2020

How to Launch Your Loyalty & Referral Program

It’s never been easier for retailers to reach their ideal customers thanks to the internet. The problem, it seems, is finding an effective way to capture their attention and convert them into...
Marketing, Sales, Facebook May 01, 2020

6 Ways to Grow Your Business's Facebook Following

It’s no secret that having a brand presence on Facebook is an essential part of a modern-day business strategy. However, while most businesses have accounts on the social network, many struggle with...
Marketing, Sales, Gamification Apr 03, 2020

How Referral Programs Supercharge Customer Acquisition

Even in today’s world of mass digital communication, word-of-mouth marketing is the first choice for most people when they’re looking for a brand to buy from.  It makes sense. We trust the people we...

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