Business Strategy
Apr 29, 2019
Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the ticker numbers rise. What...
Every online boutique aspires to convert more customers, increase their average order value, and reduce cart abandonment rates.While advertising and frictionless checkout methods contribute to these...
Reporting features from retail software have put thousands of numbers at business owners' fingertips at any given moment. Which should be measured and tracked to understand where you’re at right now...
Technology,
Sales,
Business Strategy,
Mobile App,
Live Sales,
Invoicing & Payments,
Facebook
Dec 31, 2018
What are some can't miss strategies and technologies to drive growth in the new year? For 2019, we’ll see an uptick in both emerging selling techniques and established technology that are must-haves...
The web is filled with innumerable brands all vying for consumer’s attention. There’s no doubt there’s more pressure than ever to reach customers at every touchpoint possible. To do just this,...
You may already have an established social media presence with a well-assembled following in place, but how do you migrate your audience to your mobile app where they’re likely to spend more, be the...
The gift card industry is huge. No question about why either. Gift cards are an easy buy for every occasion, allow the recipient freedom to choose from a variety of gifts, and give stores a boost in...
Branding for the holidays is just like decorating your home to show off your festive spirit. But instead of hanging up wreaths and putting out lights, you’re aligning your brand identity with the...
The holidays are fast approaching and customers are on the hunt for the perfect presents for their loved ones. This is an excellent time to make sure you’re equipped to meet those needs and increase...
Marketing,
Technology,
Sales,
Business Strategy,
Invoicing & Payments,
Inventory Purchasing,
Inventory Management
Oct 25, 2018
Starting a boutique is a fun and exciting time for business owners. However, it’s also a time filled with lots of decisions and planning. Building anything from the bottom up takes time and research...
In 2013, two college juniors, Laura and Autumn, formed Flaunt Boutique as a way to give their friends and family affordable and quality jewelry. Since then, they have expanded their inventory to...