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Insights on Today's E-Commerce

Business Strategy Apr 29, 2019

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the ticker numbers rise.  What...
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Technology, Sales, Invoicing Jul 27, 2018

6 Reasons You Should Stop Manually Invoicing Immediately

Technology allows the streamlining of every process from procurement through marketing, sales and fulfillment. So why are some businesses still using their precious resources on manually reporting,...
Sales, DIY, Live Sales Jul 06, 2018

The Bare Essentials to Survive Live Sales for Newbies

Last month we reached out to our customers to get opinions on what it takes "go live" on Facebook, and to our surprise, we discovered only 50% of them are going live. This shocked us because we know...

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