Staying Lean: How to Keep Overhead Low and Sales High

Posted by Drew Estelle on Jan 12, 2019 4:49:12 PM

With all the satisfaction that growth of business brings, it also brings pains along with it. There comes a time when you notice your small staff’s time and efforts are running a little short. Around this time things generally decline, and chaos begins to slowly creep up with inefficient task management. Now's is the perfect time to reevaluate the needs of your business.

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Topics: Technology, Business Strategy, Invoicing, Inventory Management

How to Survive a Tech Emergency: 5 Vital Tips for Online Retailers

Posted by Drew Estelle on Jan 10, 2019 7:04:10 PM

Oh no! It’s happening. You’re having tech problems right in the middle of a sale. Like it or not, unexpected technical problems are a reality for every online business.

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Topics: Technology

6 Fast Growing Ecommerce Trends to Utilize in 2019

Posted by Drew Estelle on Dec 31, 2018 5:34:53 PM

What are some can't miss strategies and technologies to drive growth in the new year? For 2019, we’ll see an uptick in both emerging selling techniques and established technology that are must-haves for growing businesses. Here are 6 fast growing trends you should utilize asap!

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Topics: Technology, Business Strategy, Mobile App, Invoicing, Live Sales, Sales, Facebook

The Top 3 Mobile App Mistakes and How to Fix Them

Posted by Drew Estelle on Dec 18, 2018 2:10:02 PM

Mobile apps give retailers a big push in customer reach, customer loyalty, and customer spend. They’re an indispensable tool in a world where consumers spend an average of 5 hours on their mobile devices a day.

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Topics: Mobile App, Marketing, Technology

The True Cost of Building A Mobile App

Posted by Drew Estelle on Dec 7, 2018 2:42:39 PM

According to Business Insider research, mobile share of e-commerce will reach 45% of the total e-commerce market by 2020. With customers spending more and more on mobile, retailers will need to build or purchase an app to grow their business to new heights. So what will that cost you?

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Topics: Mobile App, Technology

The Shocking Importance of Multichannel Consistency in Customer Experiences

Posted by Drew Estelle on Nov 29, 2018 10:41:16 PM

As technology continues to play an important role in the way we interact with brands, we do so across multiple devices through many selling channels, including their social media pages and profiles, websites, and mobile applications. Because of this, customers expect to have a smooth transition between these to peruse and purchase from each. Here’s why consistency is an essential part of that transition.

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Topics: Technology, Business Strategy, Mobile App, Live Sales, Facebook, Instagram

Work Smart Not Hard: How Business Owners Use Tech to Save Time

Posted by Drew Estelle on Nov 21, 2018 1:30:43 AM

As a business owner, you are well aware of how precious a commodity time is.  With so much to be done, it is vital to streamline all processes to overcome unnecessary time sinks. The easiest way to achieve this? Let technology lend you a helping hand.

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Topics: Inventory Management, Invoicing, Business Strategy, Technology

Why All Successful Retailers Have Multiple Virtual Storefronts

Posted by Drew Estelle on Nov 15, 2018 5:59:24 PM

The web is filled with innumerable brands all vying for consumer’s attention. There’s no doubt there’s more pressure than ever to reach customers at every touchpoint possible.

To do just this, successful retailers are setting up virtual storefronts using multiple channels (e.g. social media, web and mobile applications) to continuously engage and sell to their customers. This tactic is referred to as multichannel retailing. This method helps them to bolster customer acquisition and sustain sales. Here's how this works and why you should start doing it too.

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Topics: Technology, Sales, Marketing

6 Reasons Why Gift Cards Will Take Your Sales to the Next Level

Posted by Drew Estelle on Nov 8, 2018 10:18:43 PM

The gift card industry is huge. No question about why either. Gift cards are an easy buy for every occasion, allow the recipient freedom to choose from a variety of gifts, and give stores a boost in sales and returning business. As such, it would be unwise to overlook them as a profitable addition to your store. Here are a few other reasons to look into including gift cards in your business strategy today.

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Topics: Business Strategy, Sales, Technology, Marketing

Festive Ideas for Strong Seasonal Branding

Posted by Drew Estelle on Nov 2, 2018 5:31:17 PM

Branding for the holidays is just like decorating your home to show off your festive spirit. But instead of hanging up wreaths and putting out lights, you’re aligning your brand identity with the look and feel of the season. This simple tactic draws attention to your brand and demonstrates that you’re ready for the holidays. Let’s look at a few ways to get creative with seasonal branding efforts!

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Topics: Business Strategy, Technology, Marketing, Sales

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