The True Cost of Building A Mobile App

Posted by Drew Estelle on Dec 7, 2018 2:42:39 PM

According to Business Insider research, mobile share of e-commerce will reach 45% of the total e-commerce market by 2020. With customers spending more and more on mobile, retailers will need to build or purchase an app to grow their business to new heights. So what will that cost you?

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Topics: Mobile App, Technology

The Shocking Importance of Multichannel Consistency in Customer Experiences

Posted by Drew Estelle on Nov 29, 2018 10:41:16 PM

As technology continues to play an important role in the way we interact with brands, we do so across multiple devices through many selling channels, including their social media pages and profiles, websites, and mobile applications. Because of this, customers expect to have a smooth transition between these to peruse and purchase from each. Here’s why consistency is an essential part of that transition.

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Topics: Technology, Business Strategy, Mobile App, Live Sales, Facebook, Instagram

Work Smart Not Hard: How Business Owners Use Tech to Save Time

Posted by Drew Estelle on Nov 21, 2018 1:30:43 AM

As a business owner, you are well aware of how precious a commodity time is.  With so much to be done, it is vital to streamline all processes to overcome unnecessary time sinks. The easiest way to achieve this? Let technology lend you a helping hand.

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Topics: Inventory Management, Invoicing, Business Strategy, Technology

Why All Successful Retailers Have Multiple Virtual Storefronts

Posted by Drew Estelle on Nov 15, 2018 5:59:24 PM

The web is a vast and diverse place filled with innumerable brands all vying for consumer’s attention. There’s no doubt there’s more pressure than ever to reach customers at every touchpoint possible.

To do just this, successful retailers are setting up virtual storefronts using multiple channels (e.g. social media, web and mobile applications) to continuously engage and sell to their customers. This tactic is referred to as multichannel retailing. This method helps them to bolster customer acquisition and sustain sales. Here's how this works and why you should start doing it too.

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Topics: Technology, Sales, Marketing

6 Reasons Why Gift Cards Will Take Your Sales to the Next Level

Posted by Drew Estelle on Nov 8, 2018 10:18:43 PM

The gift card industry is huge. No question about why either. Gift cards are an easy buy for every occasion, allow the recipient freedom to choose from a variety of gifts, and give stores a boost in sales and returning business. As such, it would be unwise to overlook them as a profitable addition to your store. Here are a few other reasons to look into including gift cards in your business strategy today.

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Topics: Business Strategy, Sales, Technology, Marketing

Festive Ideas for Strong Seasonal Branding

Posted by Drew Estelle on Nov 2, 2018 5:31:17 PM

Branding for the holidays is just like decorating your home to show off your festive spirit. But instead of hanging up wreaths and putting out lights, you’re aligning your brand identity with the look and feel of the season. This simple tactic draws attention to your brand and demonstrates that you’re ready for the holidays. Let’s look at a few ways to get creative with seasonal branding efforts!

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Topics: Business Strategy, Technology, Marketing, Sales

6 Essential Steps to Launching a Successful Online Boutique

Posted by Drew Estelle on Oct 25, 2018 4:44:15 PM

Starting a boutique is a fun and exciting time for business owners. However, it’s also a time filled with lots of decisions and planning. Building anything from the bottom up takes time and research to begin, so we created a blueprint from the most sought out lessons for newbies. So without further ado, here are six essential steps for launching a successful online boutique!

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Topics: Inventory Management, Inventory Purchasing, Invoicing, Business Strategy, Sales, Technology, Marketing

Why Customers Love Paying With Auto-Charge Checkout

Posted by Drew Estelle on Sep 13, 2018 2:59:45 PM

It takes all kinds to make a world, which is probably why there are so many shoppers with different checkout preferences. One thing's for certain, though. The easier the check out process, the easier you can reduce cart abandonment and close sales with all types. You can’t get easier than a one step checkout. Amazon got it right. Now you can too.

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Topics: Technology, Sales

Comment Selling 101: What is it and why do you need it?

Posted by Drew Estelle on Sep 7, 2018 11:00:00 AM

Having brand presence on social media is a requirement, not an option in today’s socially connected world. It’s valuable for advertisement, brand presentation, fan connection and customer service. And while social media is transforming the way that people interact with brands, it is also making waves in the way people shop with those brands within those social networks. Businesses are now finding how to leverage their social media channels to sell to fans in new and unique ways.

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Topics: Live Sales, Technology, Marketing, Sales

Why Social Sellers Still Use Paid Ads

Posted by Drew Estelle on Sep 3, 2018 11:00:00 AM

Social sellers understand the importance of Facebook and Instagram in their marketing strategy because, often, it is their means of selling. Facebook has built in tools that are hugely advantageous to any business, but especially for social sellers. Here’s why.

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Topics: Business Strategy, Marketing, Technology

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