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Insights on Today's E-Commerce

Business Strategy Apr 29, 2019

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the ticker numbers rise.  What...
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5 Fundamental Rules for Bringing Your Brick-and-Mortar Online

If your brick-and-mortar is trying to get a foothold in the digital world, it can feel like a formidable task. Luckily technology advances make it easier to get up and running online quickly with...

3 Common Mistakes to Avoid When Starting an eCommerce Business

Whether you run a brick-and-mortar or plan to operate exclusively online, setting up shop on the web can can help you expand your reach, increase visibility and boost your profits. Still, there’s...

Ecommerce vs. Brick & Mortar - Is there room for both?

By the year 2040 NASDAQ has predicted that 95% of all purchases will be made through ecommerce channels. With so much success in the digital space, do these statistics spell out impending doom for...

How Cart Expirations Are Winning Stores More Sales

With the average cart abandonment rate sitting at 67.9%, online businesses are determined to find ways to convert window shoppers into customers in any way they can. Luckily retail technology can...
Marketing, Technology Jun 05, 2019

5 Ways to Win Customers with Automated Emails

With the upsurge of social media marketing, there’s a huge misconception about email marketing being dead. We want to put this myth to rest right now. Email marketing is alive and well!  Why is...

Staying Lean: How to Keep Overhead Low and Sales High

With all the satisfaction that growth of business brings, it also brings pains along with it. There comes a time when you notice your small staff’s time and efforts are running a little short. Around...
Technology Jan 10, 2019

How to Survive a Tech Emergency: 5 Vital Tips for Online Retailers

Oh no! It’s happening. You’re having tech problems right in the middle of a sale. Like it or not, unexpected technical problems are a reality for every online business. While technology typically...

6 Fast Growing Ecommerce Trends to Utilize in 2019

What are some can't miss strategies and technologies to drive growth in the new year? For 2019, we’ll see an uptick in both emerging selling techniques and established technology that are must-haves...

The Top 3 Mobile App Mistakes and How to Fix Them

Mobile apps give retailers a big push in customer reach, customer loyalty, and customer spend. They’re an indispensable tool in a world where consumers spend an average of 5 hours on their mobile...
Technology, Mobile App Dec 07, 2018

The True Cost of Building A Mobile App

Did you know that 90% of time spent on mobile devices are spent in apps? This is great news for anyone looking to develop one. But what will that cost you? Well, the cost to build an app from...

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