Why Having A Mobile App Can Be A Game Changer For Your Boutique

Posted by Drew Estelle on Jun 14, 2018 12:45:37 PM
Drew Estelle


With people now spending on average 5 hours a day on their mobile devices, it is no surprise that more and more businesses are adopting their very own branded mobile app. Just think of the engagement companies can get from taking up a small space in the device they practically live in! Simply put, how can you afford not to?! 


A light bulb signifying brand recognition

Apps enforce brand recognition

Brand name awareness comes from persistent marketing that puts your company name in front of a target audience over and over again. Remember that stat from earlier? Having an app with your boutique’s name and logo nestled on your customers screen means that every time a customer reaches for their phone, their eyes are likely to scan over your name and logo. Having your brand on the brain will make them want to check in more frequently to see what’s new.

It also enforces brand name recognition. Next time someone asks them where they got that cute top, they’ll be more likely to recall just exactly who sold it to them. Sounds like a pretty sweet deal, huh?

 3 Tips For Successful Mobile App Branding

A chart showing revenue from different sources in multichannel retail

Apps diversify revenue and marketing channels

It’s really important to leverage your customers across multiple platforms to diversify revenue. Why?  1. Each platform has different buyer demographics. You want to get the most sales possible. This will help you set yourself up for a backup plan. 2. Outside factors can change at a moment’s notice.

For example, the recent Facebook algorithm change affected how often businesses showed up on a customer’s newsfeed. There is no doubt that social media is a effective marketing tool, but you should never put all your eggs in one basket. Adding an app to your arsenal is a powerful way to diversify your marketing revenue and make you stand out from the competition.

 

shopping

Apps provide a distraction free shopping experience for your customers

There’s a constant bid for your attention wherever you go on the internet. You’re bombarded by advertisements from other competitors, videos that now run on autoplay, and everyday social interactions. There’s a lot of noise out there.

Your long term goal should be to protect your reach into your loyal fanbase by migrating them to your mobile app instead of purchasing groups. This will cut out all that extra noise and provides you with their undivided attention. And it doesn’t end there!

 

connected

Apps keep your customers connected to your business

If you’ve already implemented social selling techniques, you probably already understand the power of connecting with your fan base. Imagine reaching them on a whole other level. What if instead of waiting for an email announcement or a Facebook notification, you bypass their inbox and Facebook notifications? What if you reached out directly to the customer with a unique message that pops up whenever you’re ready to show off your shop’s new items?

App users typically opt in for push notifications 52% of the time. This is good news for you, because eCommerce sees an enormous 278% lift in engagement when push notifications are enabled.

push_engagement

This is the mac daddy of mobile stats. It cannot be ignored. The resulting engagement means that you will have more traffic to your business, a better retention rate, and more sales!

 

The Takeaway

There’s many avenues to success in the world of eCommerce. App ownership is one that should not be overlooked. They can bolster your brand’s visibility, boost sales, diversify your marketing, and greatly improve customer engagement. They are one of today’s greatest marketing tools. It may be time to ask yourself if your business ready to add one of the most powerful marketing tools of this day and age. Are you in?

Topics: Marketing, Technology

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