Posted by Drew Estelle on Aug 23, 2018, 11:22:25 PM
Why Social Sellers Still Need an Online Storefront
If you’re used to using social media to sell your goods, you may wonder why you need anything more to run your business. Social media proves itself as exceptional way to stay in touch with customers and build relationships with new ones. This is great for social sellers. However, it does have its limitations. It is well worth looking into building a digital storefront to bypass those hindrances and benefit you in ways that social media can’t deliver. Here’s how a website can accomplish this.
Websites contribute to brand image & credibility
Set up shop on a website. Digital savvy consumers typically research brands, products, or services before purchase. The first place they’ll look for this is your website, because they understand that they are essentially the hub of every company’s online presence. It’s expected. Give your business an established look by building a presence outside of social media.
Websites give your business total control over its online presence
It also allows you freedom in showing off your brand personality. You decide how you will show off your brand personality. There are thousands of business pages and groups on Facebook. Your webstore stands out because it is uniquely yours. There’s only so much you can customize on a Facebook or Instagram page. Create an entire website that is bursting at the seams with your brand personality. You get to own it with your own style and message.
Owning a website also allows for you to control all details of your business, so be a control freak! You don’t want to be at the mercy of anyone else. Selling through social media sites means you’ll have to compete with a noisy newsfeed, constantly revised terms & service, constantly changing algorithms, and changes in functionality. These are issues that you can bypass by owning your own space on the internet outside of these platforms.
Websites diversify your marketing and revenue channels
Speaking of missing out on sales, those aforementioned algorithm changes will undoubtedly become a problem. You can sell exclusively through comment selling but we do not recommend it because of this very reason. You should always diversify your selling channels so that if one is stunted by outside forces, the others can help make up for or replace it. If social media is restricting your comment selling, you can always lean other avenues such as your website. You will also want to extend your reach to everyone, not just those on social media. Websites are accessible to all.
There will be times that customers don’t want to check out through comment selling. Maybe they don’t know what it is, they don’t prefer to a traditional online checkout, or they don’t have an account on the social media platform you’re selling on. Some will adjust, but others will leave because any confusion or discomfort can become a deterrent in the buying process. Websites provide customers another check out process so no one misses out and you don’t miss out on any sales.
Websites are an excellent medium to showcase your products in an organized fashion
With a website, there’s no sifting through posts to find certain items. You can control the look and layout. Create an organized layout for your products to accomplish easy navigation that keeps your customers focused on their shopping experience. Make it easier for them to look for what they want, so that it's easier for them to buy.
Social media certainly has its advantages for social sellers. Its effectiveness in selling cannot be overlooked, but neither can its downfalls. Websites provide an excellent addition to your means of selling. They provide brand credibility, give you platform with full control, diversify your marketing and revenue channels, and make for an easy shopping experience in ways that social media cannot.