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Why Social Sellers Still Use Paid Ads

Posted by Drew Estelle on Sep 3, 2018 11:00:00 AM
Drew Estelle

Social sellers understand the importance of Facebook and Instagram in their marketing strategy because, often, it is their means of selling. Facebook has built in tools that are hugely advantageous to any business, but especially for social sellers. Here’s why.


Crowd reaching out

Paid ads circumvent the decline of organic reach

If you’ve noticed a decline in organic reach, you’re not alone. Between the vast amount of posts and changes in algorithms, visibility is a constant struggle on social media. Organic reach used to hinge on how much engagement a page could drum up. Now those efforts are not enough.

Changing algorithms have changed up the playing field. You can continue to post more engaging content, but how do you ensure that it’s seen? The only way to guarantee more eyes on your page and its content is to utilize paid advertising.

Smiling woman interacting with mobile device

Paid ads stimulate engagement

Ads encourage engagement and engagement leads to higher ranking on newsfeeds. Paid ads can help you get that engagement easily. Use them to extend your page posts beyond your business page and inspire your audience to take action. You can encourage very specific consumer behavior depending on the objective of your ad campaign and type. Get consumers to take notice of your brand, interact with a post, or join a group.

 

Shoppers standing with bags in their hands

Paid ads reach your target demographic

You probably have a pretty good idea who your ideal customers are. When you use Facebook and Instagram advertising, you have the option to segment your audience those ideal specifics such as preferred age, gender, interests, etc. This keeps you from wasting ad dollars and also gets you the fans with the greatest spending potential.

Learn how dynamic ads are the most cheap and effective way to target customers

Multiple apps on a phone

Paid ads expand reach to all selling avenues

Paid ads can boost your customers numbers by providing the means of interacting with not only with pages, but also with your group, website, and app. Increasing customer acquisition to each selling channel is much easier with the help of targeted and retargeting ads. The frequency in which these show up encourage familiarity with brand names and items. They can then easily nudge them to take notice of your various selling channels and encourage them to make consistent purchases there.

Related Reading: 5 Types of Ads Social Sellers Need to Start Using Today 

Man pointing at computer screen with another person

Paid ads help you outshine your competition & boost brand visibility

Enter the current day newsfeed. It’s nonstop noise. It doesn’t stop at competing businesses. You’re up against selfies, memes, tutorials, your neighbor’s lunch. You will have to jockey for social interactions among friends, family and other retailers. Therefore, showing up, often, is a necessity. Paid ad implementation is a convenient, visible, automated means of doing it.

The Takeaway

Changing social media algorithms can be a thorn in the sides of those Comment Sold Comment Selling. However, a good paid ad strategy will help you side step them, reach your most valuable prospects, boost brand visibility, increase page performance, and bolster your reach to all selling channels. The bottom line? It pays to use paid ads.

Topics: Marketing, Technology, Business Strategy

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