Posted by Drew Estelle on Jul 11, 2018 1:42:21 PM
Why Top Brands Are Using Facebook Live
While some might believe that technology has been a hindrance to human connection, others have used it to connect
It’s seriously entertaining
Not long ago, much the country watched hours of live video of people standing around a hole in the ground because they believed they were going to pull out a rescued puppy at any minute. This is a very good example of live video appeal. They never knew what would happen next and stuck around because they didn't want to miss that pivotal moment.
The atmosphere of spontaneity also presents an opportunity for conversations or interactions that otherwise might not have happened if the topic wasn’t presented in real time. Interactions could spark new ideas for your business or inspire a good joke that
It strengthens trust and demonstrates brand identity
Instead of being another faceless digital storefront, you’ll be able to provide your
Your live video isn’t going to be perfect like a scripted video. It’s much more casual, and it’s definitely more personal. You’ll be able to show off your brand’s personality. You’re not only letting your customers into your world, you’re allowing them to be a part of it. Here you can hold completely raw and unfiltered, no holds barred conversations around products, company culture, and life!
It encourages engagement
People watch live video 3 times longer than videos that are not live and live videos generate 6 times more interactions than other videos. That’s because
People also love to share. When’s the last time you shared a funny or informative video with your friend? If your audience finds your live video content entertaining they’re going to share it, causing others to flock to your page and even possibly convert into a follower or customer. Can’t beat that!
Facebook Live has proven itself to be an effective way of displaying brand identity, adding a human connection, and entertaining and engaging your audience. And it’s not hard to do! So what are you waiting for? Get the camera rolling, get your audience excited, and watch as your engagement skyrockets! Happy filming!