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3 Reasons Why E-Commerce Websites Are Essential to Retail Success

Posted by Drew Melendy on May 11, 2020 8:53:47 AM
Drew Melendy

Businesses go to great lengths to attract new customers and generate sales. Social media marketing, email marketing, and print advertisements are all common ways to do this.

However, there’s a better way that remains surprisingly overlooked- building a dedicated e-commerce website!

E-commerce websites are the cornerstone of all enduring retail businesses. Still, some see it as an option, not a necessity. If you don’t have one, you’re losing business and missing significant opportunities to grow. Here are all the reasons why you should consider getting one ASAP!

Woman doing some online shopping with a credit card in her hand and a laptop in her lap.

1. Establish Trust & Credibility

We live in an age of widespread internet connectivity and savvy modern consumers. It’s almost suspect when we research a company to find that they don’t have an established online presence. 

Odds are, that’s what your customers are doing when they are considering a purchase with you. Studies show that 81% of retail shoppers conduct online research before buying

Consumers are searching for certain products, price checking items, looking for coupons, and determining if you’re a reputable source to buy from. Websites are the first place they will turn to to find this information, and likely where they’ll go to buy a product.

As e-commerce grows 15% year over year, the ability to purchase from websites has become a standard expectation for nearly all customers.

2. Get a Devoted Platform for Your Brand

A website acts as your dedicated platform for showcasing products and services, brand style, and messaging. It shapes the online perception of your brand in a way that other channels can’t offer.

For example, CommentSold regularly witnesses the massive success that comes selling through Facebook and Instagram. We see why some might believe that a dedicated e-commerce website isn’t all that necessary when they’re already generating sales through other means.

However, the problem with fully relying on outside sites like these is that you’re at the mercy of their rules, algorithms, and limited branding abilities. Not to mention, you have to continually compete with other businesses and outside noise.

Your website is a channel that puts your brand, products, and services front and center. Also, you have full control over the way you present them, unlike other sites.

Perhaps your website isn’t the only way you’ll be bringing in sales. Still, it should be your brand’s central hub as an online space tailor-made and fully controlled by you.

Social Selling vs. Website Selling: Is There a Clear Winner?

Smiling woman does research on an item she wants to buy on her laptop.

3. Improve Customer Experience

Nobody likes having to comb through a website for the items they saw on a store display or social media.

Straightforward website navigation and organized product collections can help customers quickly find what they’re looking for at the peak of their interest.

You can also put customers in the driver’s seat with easy check out options that will let them edit carts, check out as a guest, or register and check out with social media accounts. 

Adding a website to your other sales channels will also improve the customer experience by catering to preferences. Some will favor website shopping over social commerce or in-store purchasing. 

With the right e-commerce platform, you can even fully integrate these channels for a seamless shopping experience across all of these touchpoints!

The Takeaway

Websites are an integral part of doing business these days. It can help you meet customer expectations, give you full control of your brand, and enhance the customer experience.

Without exception, every retailer should have one. It’s the one thing that you can do vastly improve the success of your business.

Plus, it doesn’t need to be complicated or expensive. Beginner-friendly website builders like CommentSold’s is easy to set up and includes built-in SEO and other marketing tools. You’ll have more visibility, more customers, and more sales in no time.

Topics: Marketing, Technology, Sales

Get a website with CommentSold.