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8 Ways to Use Live Video to Drive Sales Today

Posted by Selena Henderson on Nov 19, 2019 4:52:29 PM
Selena Henderson

Live video is one of the most popular forms of social selling because it helps your customers instantly connect with your online business with a real life, behind the scenes show. But what kind of video footage should you use to drive sales? 

Don't worry, we're here to help bring in the views with eight ways to use live video to connect with your audience and drive sales today. 

Smiling girl sitting on ground with laptop and camera

1. Behind the Scenes Tour

Take your followers on an exclusive live tour of your work space. Share behind the scenes footage, and introduce the members of your team. It’s eye-opening to see all the hard work that goes into your business!


Smiling girl standing in front of clothing rack

2. Online Fashion Show

Strut down a “runway” to create a high fashion experience for your shoppers! Live fashion shows are a fun way to let your customers see how your products fit on the body. 

Going Live: All You Need to Get Started & Go Pro


Smiling girl waving at camera

3. Live AMA (Ask Me Anything)

Open the floor to questions with a live AMA. Let your viewers ask you questions about you and your business in real-time. A live AMA is the perfect way to build a personal connection between you and your customers. 


Smiling girl making a heart with her hands at camera

4. Product Announcements 

Have a new shopping feature launching for your store? Give your followers a tutorial on how to use it!


Smiling girl in front of camera pointing to sign with the word giveaway

5. Live Drawing For Contests

Who doesn’t love winning a product from their favorite brand? Host a live contest drawing to build excitement and bring in the viewers.


Girl in front of camera looking at jeans and shoes

6. Live Styling Session

A live styling session shows your customers that your product is something they can’t live without! Have a clothing boutique? Demonstrate the different ways to style an article of clothing. Home decor? Display various ways to style your product. The possibilities for a live styling session are endless!

Tips For Success With Facebook Live Sales


Smiling girl taking shoes out of box

7. Unboxing

Unboxing videos are becoming increasingly popular online. Hop on the bandwagon and give your customers a first look at a new product along with you. Unboxing videos are a great way to get your followers excited about an upcoming product. No matter what you’re selling, an unboxing video is sure to bring in the views!


Smiling girls holding paper with percent signs are happy for their flash sale discounts

8. Flash Sale

Entice your customers to buy on the spot with a live flash sale! Flash sales are perfect for getting rid of excess inventory, all while giving your viewers a discount thrill. 

If you’ve been thinking about doing a live sale, now is the time! There’s a reason for every business owner to go live!

Topics: Live Sales, Social Media

Woman showing shoes to camera