Posted by Carolyn Williamson on Apr 30, 2019, 9:39:36 AM
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Advertising is used to draw attention to your brand, but with everyone deploying dollar-a-day Facebook Ads strategies, how can you expect to compete? And how do you know what kind of ads to design?
The answer is to start with a good look at what is standard in the industry. Especially because researching your competitor’s ad strategy can help you get a vision for your own. What are they doing better? How can you improve upon it? But more importantly, where do I find these ads?
My response is the one trick ANY business owner needs to know- Use Facebook’s built-in transparency tools to view and analyze your competitor's advertisements. And with Facebook’s recent commitment to tighten privacy, it’s even easier to do.
When “Info and Ads” tool came out, it was made to help create trust between Facebook and its users. However, business owners can use this to see how the competition teases their audience all with just a few clicks of a button.
Related Reading: Why Social Sellers Still Use Paid Ads
Although you won’t have access to metrics such as budgeting and audience targeting, you’ll be able to see what types of ads are running, copy, and the creative they’re using. This can give you plenty of ideas to fuel your creativity and get a glimpse into the targeted audience.
Here’s how to access this tool.
There you have it!
Now that you have this valuable information at your fingertips, you can use it to keep tabs on the competition, as well as optimize your ad campaigns to their greatest potential! The result will be more polished, more sophisticated ad campaigns that deliver results. Happy advertising!
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