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Insights on Today's E-Commerce

Business Strategy Apr 29, 2019

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the ticker numbers rise.  What...
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Marketing, Social Media Mar 25, 2019

4 Steps to Building an Engaged Social Following

Customer expectations are changing just as quickly as technology does. That’s why there’s never been a better time than now to build a community around your customers. Building a tribe of...

Tips & Tricks for Attending Apparel Shows

With many floors of fashion, hundreds of vendors, endless opportunities for networking and perfecting your inventory, not much compares to the excitement of tradeshow shopping sprees! However, what...

8 Deadly Wastes of Retail Operations

As businesses grow, so do their daily tasks and operations. Unfortunately, in most growing businesses, more than 90% of the activities and time are spent on processes that don't even provide value....
Warehouse Ops Mar 05, 2019

What Is Warehouse Optimization & Why Does It Matter?

Your warehouse operations are the backbone of your business. It affects everything from intake to your product reaching your customers’ doors. Whether you’re a small business or a large corporation,...
Live Sales Feb 25, 2019

8 Tips for Shooting Spectacular Live Video on Your Smartphone

Many people think that you need a special camera for high-quality, professional live videos. What they don’t realize is that they most likely already have one right inside of their pockets! Most...
Facebook Jan 30, 2019

Facebook Group Changes: Helpful or Hurtful for Social Sellers?

Mid-January held unsuspecting changes for Facebook Groups. Needless to say, when Facebook implemented changes and group numbers plummeted overnight, many business owners were left feeling frantic and...

Staying Lean: How to Keep Overhead Low and Sales High

With all the satisfaction that growth of business brings, it also brings pains along with it. There comes a time when you notice your small staff’s time and efforts are running a little short. Around...
Technology Jan 10, 2019

How to Survive a Tech Emergency: 5 Vital Tips for Online Retailers

Oh no! It’s happening. You’re having tech problems right in the middle of a sale. Like it or not, unexpected technical problems are a reality for every online business. While technology typically...

6 Fast Growing Ecommerce Trends to Utilize in 2019

What are some can't miss strategies and technologies to drive growth in the new year? For 2019, we’ll see an uptick in both emerging selling techniques and established technology that are must-haves...

The Top 3 Mobile App Mistakes and How to Fix Them

Mobile apps give retailers a big push in customer reach, customer loyalty, and customer spend. They’re an indispensable tool in a world where consumers spend an average of 5 hours on their mobile...

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