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Social Selling vs. Website Selling: Is There a Clear Winner?

Posted by Drew Estelle on Jul 1, 2019 6:54:00 AM
Drew Estelle

Social media is no longer only a means to advertise and funnel leads into your website. Social media has become a full blown selling channel for many retailers while some are left wondering if it's a necessary step for their business.

So which should you use? There are advantages to both, of course, but there are some ways that social selling can help you excel in diversifying your marketing and revenue in ways that your website can’t.

Here are all the benefits of social media selling vs selling via your website.


A group of people taking selfies to put on social media.

Social selling gives your brand potential of great reach.

The use of daily social media users is growing year by year. Currently, there are 1.56 billion daily Facebook users and 500 million daily Instagram users. Social media platforms are some of the largest virtual hang out spots on the net. 

It only makes sense for brands to be utilizing social media in any way that they can. It is much like putting a billboard up on a busy highway. Social media is fantastic for both finding new customers and keeping your brand top of mind for already established ones.

Woman showing her friend an online puchase on her mobile device.

Social selling establishes your brand with social proof.

Humans are complex creatures. We judge the value of items based on their popularity and buy products endorsed by other people.

As such, Comment Selling gives retailers a distinct advantage over website sales. With Comment Selling, customers can visually see their friends and peers buying habits. With every comment “Sold”, the item becomes more appealing to others. In some cases, it catalyzes buying frenzies!

The engagement that comment selling provides further expands your reach by pushing you to the top of newsfeeds where you can meet the next customer or push a purchase with an already loyal fan.

Speaking of which, social settings also allow your customers a voice. Super fans often give lengthy testimonies and show photos with product endorsements. Think of them as your nano-influencers. With social media’s sharing tools, it is easy for customers to spread your content far and wide.

Woman with other woman watching a Facebook Live Sale on her mobile device.
Social selling provides your brand a human touch.

It is much more challenging to display the human element of your brand through a website. Your Shopify website may be exploding with your brand’s aesthetic, but they are not so much of a vehicle for brand personality.

Social media, however? That’s an entirely different ball game.

Use social media to open a dialogue between you and your customers with live video, grow a community around your brand with Group Pages, show off what your company culture is about with every bit of your content! Social media allows you to deepen your relationships with customers, new and old.

Related Reading: 4 Steps to Building an Engaged Social Following

Woman holding a mobile phone with shopping bags in hand.

Social selling compliments other sales channels.

While there are certainly many pros to using social media to sell your products, there are also cons. Shifting algorithms can make business owners very nervous about taking the leap to social selling. Be that as it may, social media is too profitable to neglect.

However, social selling shouldn’t be the only means of procuring sales. It is meant to complement other sales channels. Crossposting is an effective way to meet new audiences and cater to those who want a more traditional online checkout.  

Crossposting also increases traffic at both ends. Invite your social media audience to your website and invite website visitors to social media, empowering consumers to shop wherever they’d like.

The Takeaway

Selling through social can propel your brand’s visibility and reach, establish your brand with social proof, and deepen your relationships with customers.

And while social selling is extremely effective, it certainly can’t do it all. Use social media in conjunction with other sales channels to increase sales, increase reach, and convert more customers. Social selling will boost your business, but multichannel selling, (AKA using social channels along with your website), will future proof your business. 

Topics: Business Strategy, Social Media

Sell through Facebook and Instagram with CommentSold