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Insights on Today's E-Commerce

Business Strategy Apr 29, 2019

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the ticker numbers rise.  What...
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Marketing, Sales, Gamification May 06, 2020

How to Launch Your Loyalty & Referral Program

It’s never been easier for retailers to reach their ideal customers thanks to the internet. The problem, it seems, is finding an effective way to capture their attention and convert them into...
Marketing, Sales, Gamification Apr 03, 2020

How Referral Programs Supercharge Customer Acquisition

Even in today’s world of mass digital communication, word-of-mouth marketing is the first choice for most people when they’re looking for a brand to buy from.  It makes sense. We trust the people we...
Marketing, Sales, Gamification Mar 17, 2020

What Gamification Is & How Retailers Are Taking Advantage of It

Customer loyalty today depends more on customer experience than pricing and product. Because of this, retailers are looking for new and unique ways to engage and delight their customers. For many,...
Marketing, Business Strategy, Gamification Mar 16, 2020

Why Loyalty Programs Are Key to Building Brand Devotion

Loyalty programs are not a new concept in retail. Many can recall the days of using punch cards and stamps to cash in on free goods and discounts.  Today, these programs look very different....
Marketing, Sales, Business Strategy, Gamification Mar 12, 2020

What Are Customer Loyalty Programs & How Do They Work?

With so many competitors in the market, businesses have to stand out from the crowd to keep their customers’ attention before the next brand snaps it up.  Excellent customer service isn’t enough to...

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