Business Strategy
Apr 29, 2019
Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the ticker numbers rise. What...
It’s never been easier for retailers to reach their ideal customers thanks to the internet. The problem, it seems, is finding an effective way to capture their attention and convert them into...
Even in today’s world of mass digital communication, word-of-mouth marketing is the first choice for most people when they’re looking for a brand to buy from. It makes sense. We trust the people we...
Customer loyalty today depends more on customer experience than pricing and product. Because of this, retailers are looking for new and unique ways to engage and delight their customers. For many,...
Loyalty programs are not a new concept in retail. Many can recall the days of using punch cards and stamps to cash in on free goods and discounts. Today, these programs look very different....
With so many competitors in the market, businesses have to stand out from the crowd to keep their customers’ attention before the next brand snaps it up. Excellent customer service isn’t enough to...