The Shocking Importance of Multichannel Consistency in Customer Experiences

Posted by Drew Estelle on Nov 29, 2018 10:41:16 PM

As technology continues to play an important role in the way we interact with brands, we do so across multiple devices through many selling channels, including their social media pages and profiles, websites, and mobile applications. Because of this, customers expect to have a smooth transition between these to peruse and purchase from each. Here’s why consistency is an essential part of that transition.

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Topics: Technology, Business Strategy, Mobile App, Live Sales, Facebook, Instagram

Comment Selling 101: What is it and why do you need it?

Posted by Drew Estelle on Sep 7, 2018 11:00:00 AM

Having brand presence on social media is a requirement, not an option in today’s socially connected world. It’s valuable for advertisement, brand presentation, fan connection and customer service. And while social media is transforming the way that people interact with brands, it is also making waves in the way people shop with those brands within those social networks. Businesses are now finding how to leverage their social media channels to sell to fans in new and unique ways.

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Topics: Live Sales, Technology, Marketing, Sales

How to Shop Using CommentSold

Posted by Drew Estelle on Aug 31, 2018 3:27:01 PM

CommentSold fam, do your customers need some guidance on how to purchase your goods?  Here's a guide with all they need to know about purchasing through CommentSold.

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Topics: Technology, Sales, Live Sales, Invoicing

Tips For Success With Facebook Live Sales

Posted by Drew Estelle on Jul 20, 2018 12:34:37 PM

People like watching videos. And evidently they love watching live video. With people interacting 6x more with live video vs pre recorded, livestreaming has proven itself to be a super powerful marketing tool. And, with Facebook being one of the most used social network sites, Facebook Live seems to be the most effective way of maximizing your reach and converting more viewers to loyal followers and customers. So what's the secret to success with this tool? We put together a to-do list to get the most of your Facebook Live broadcasts. 

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Topics: Technology, Live Sales, Marketing

3 Luxury Items On Our Live Sale Equipment Wishlist

Posted by Drew Estelle on Jul 11, 2018 3:00:09 PM

There's a lot of buzz over Facebook Live sales right now. There’s also a lot of equipment out there to help create exceptional live videos. Lately we’ve been daydreaming about a sweet little set up for this endeavor. As such, we put together the top 3 items for our luxury livestream studio wishlist. Check out our picks and why we love them!

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Topics: Technology, Live Sales

Why Top Brands Are Using Facebook Live

Posted by Drew Estelle on Jul 11, 2018 1:42:21 PM

While some might believe that technology has been a hindrance to human connection, others have used it to connect to their audiences in new and unique ways. Since the integration of live video streaming technology into Facebook, businesses such as LuLaRoe, LipSense, Younique, and Paparazzi have quickly learned how effective it is in connecting with their audience and increasing their sales .

Livestream  is clearly becoming an invaluable tool for businesses to connect with their audiences. Judging from the resulting popularity, we think we’ve got a pretty good idea why. 

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Topics: Technology, Marketing, Live Sales

The Bare Essentials to Survive Live Sales for Newbies

Posted by Carolyn Williamson on Jul 6, 2018 1:13:56 PM

Last month we reached out to our customers to get opinions on what it takes "go live" on Facebook, and to our surprise, we discovered only 50% of them are going live. This shocked us because we know there is a direct correlation with increased sales and our customers that are live selling!

Turns out, the businesses that aren't using live selling in their mix, just aren't sure where to begin. The truth is, it's best to just get started, but if you still need help getting everything ready - make sure you pull out this checklist of the bare essentials you'll need to sell live on any social media.

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Topics: DIY, Sales, Live Sales

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