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Insights on Today's E-Commerce

Business Strategy Apr 29, 2019

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Every Thursday at 6pm c, Mindy Switzer Mass stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the ticker numbers rise.  What...
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6 Fast Growing Ecommerce Trends to Utilize in 2019

What are some can't miss strategies and technologies to drive growth in the new year? For 2019, we’ll see an uptick in both emerging selling techniques and established technology that are must-haves...

The Top 3 Mobile App Mistakes and How to Fix Them

Mobile apps give retailers a big push in customer reach, customer loyalty, and customer spend. They’re an indispensable tool in a world where consumers spend an average of 5 hours on their mobile...
Technology, Mobile App Dec 07, 2018

The True Cost of Building A Mobile App

According to Business Insider research, mobile share of e-commerce will reach 45% of the total e-commerce market by 2020. With customers spending more and more on mobile, retailers will need to build...

The Shocking Importance of Multichannel Consistency in Customer Experiences

As technology continues to play an important role in the way we interact with brands, we do so across multiple devices through many selling channels, including their social media pages and profiles,...

How to Leverage Your Social Media to Boost Your App Sales

You may already have an established social media presence with a well-assembled following in place, but how do you migrate your audience to your mobile app where they’re likely to spend more, be the...

How Mobile Apps Protect Your Brand

While social media can be a powerful instrument in marketing your brand, it is not the be-all end-all of marketing tools. Ever-changing social media algorithms have been known to hinder engagement...

DIY: Designing Your Store's Mobile App Icon

App icons. Every phone is filled with them. If you’re contemplating trying out your very own mobile app, you will have to create one of your own to stand out from the crowd. But don't get...
DIY, Mobile App Jun 14, 2018

Make Waves With Your Branded Mobile Splash Page

You’ve clicked on an app and suddenly your screen is filled with that brand’s iconic imagery- a logo, a look, a feel. This is called a splash screen. A splash screen is typically the first thing the...

3 Quick & Dirty Tips For Branding Your Mobile App

From naming your brand identity to choosing your color guide, there’s a lot to consider when establishing your business online. And there’s even more to consider when publishing your first mobile...

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