According to Business Insider research, mobile share of e-commerce will reach 45% of the total e-commerce market by 2020. With customers spending more and more on mobile, retailers will need to build or purchase an app to grow their business to new heights. So what will that cost you?
As technology continues to play an important role in the way we interact with brands, we do so across multiple devices through many selling channels, including their social media pages and profiles, websites, and mobile applications. Because of this, customers expect to have a smooth transition between these to peruse and purchase from each. Here’s why consistency is an essential part of that transition.
You may already have an established social media presence with a well-assembled following in place, but how do you migrate your audience to your mobile app where they’re likely to spend more, be the most engaged, and keep them coming back? We have a few marketing suggestions that will help you to drive social media traffic right to your mobile app in no time!
While social media can be a powerful instrument in marketing your brand, it is not the be-all end-all of marketing tools. Ever-changing social media algorithms have been known to hinder engagement rates and sales for businesses that regularly utilize social media. Not only that, but these platforms can be filled to the brim with noisy oversharers and competing businesses. How is one to stand out from the competition, gain customer loyalty and retention, and overcome the challenges of constantly changing algorithms?
App icons. Every phone is filled with them. If you’re contemplating trying out your very own mobile app, you will have to create one of your own to stand out from the crowd. But don't get overwhelmed. We put together a list of considerations to accomplish this.
You’ve clicked on an app and suddenly your screen is filled with that brand’s iconic imagery- a logo, a look, a feel. This is called a splash screen. A splash screen is typically the first thing the user will see as soon as they open the app. They are pages that serve as not only eye candy to support the visual appearance of a brand, but also a placeholder image and not your user interface so the app will feel quick and responsive while the processes of your app are actually loading up. Typically splash screen designs revolve around 2 elements.
From naming your brand identity to choosing your color guide, there’s a lot to consider when establishing your business online. And there’s even more to consider when publishing your first mobile app.