Posted by Drew Estelle on Jul 20, 2018 12:34:37 PM
Tips For Success With Facebook Live Sales
People like watching videos. And evidently they love watching live video. With people interacting 6x more with live video vs pre recorded, livestreaming has proven itself to be a super powerful marketing tool. And, with Facebook being one of the most used social network sites, Facebook Live seems to be the most effective way of maximizing your reach and converting more viewers to loyal followers and customers. So what's the secret to success with this tool? We put together a to-do list to get the most of your Facebook Live broadcasts.
Schedule your broadcast
Timing can mean everything with a live broadcast. Think of it as a meeting. You wouldn't ask someone to meet you when you know they're at work or asleep. Check your page analytics to see when your audience is most active. This can give you a good idea when to post. If you plan to go live regularly, make this a consistent time. Your audience can be reminded to tune in at a certain time every week, ensuring that you have regular viewers each time.
It is also recommended that you go live for more than an hour. Facebook gives longer videos a bump in the distribution of newsfeeds. The idea here is to be online long enough to get a lot of eyes and engagement. Offering a large time frame for viewers to join you will help you extend your reach. Just be sure to keep them participating, whether that be commenting, reacting, or purchasing!
Prep your inventory
This should come as no surprise. Planning ahead will set you up for much bigger success and will keep the endeavor less hectic. Write or type up your sale tags and get your product lists in order well in advance. Save yourself some time by putting all available inventory on a main listing. Regular inventory can then have a permanent, set number instead of chasing it down and relabeling every time. You can then add new inventory to the end of your list every time you get new shipment in.
If you don't want your customers to skip ahead of you in your live sale, you will want to make certain that you have disabled your product list before going live. Keep their eyes on the video instead of a list of your inventory. Just be sure to turn it back on at the end of the sale so those that missed the video can jump in and purchase afterwards.
Hold a pre-broadcast team meeting
Will you have anyone assisting you? Having an assistant or two will greatly help you to keep you hands free and focused on engaging your audience. They may even help you entertain the audience themselves. If you have these helpers available to you, holding a short meeting before the event can get you on the same page. Make sure you all have the same expectations for the event and that everyone knows their role.
Set up and troubleshoot equipment beforehand
Set aside time to assemble and troubleshoot all your equipment. You don’t want a tech failure to happen at the peek of audience engagement. You can greatly reduce that possibility by setting up and testing all your tech. This also includes your router. Don’t forget to test your internet connection before going live!
Promote in advance
A teaser video can generate hype well before the live broadcast starts. Entice your audience with a hook. Offer incentives to tune in and you’ll be sure to get more viewers on board. Don’t forget that you can also cross post this in all social media channels to boost your reach further. Build anticipation for the event wherever you can. Just be clear about when and where to show up for it.
Make it personal
The main appeal of FB live is that it’s conducive to having a two way conversation with real time responses. Viewers want to participate in conversations so make sure you make them feel involved. Address viewers by name and give them shout outs. This is especially important when conducting a live sale. Nothing is more special than a personalized shopping experience. This is way more unique and exciting than pressing a “Add to Cart” button on a static screen.
By its very nature, interacting with Facebook Live broadcasts is a pretty exclusive experience. Only those who are watching live can interact in real time. You can make this feel even more exclusive by holding a giveaway, sharing a behind the scene look of your business, unboxing a shipment of new arrivals for your shop, or giving them a limited time offer during the broadcast. Exclusivity is irresistible to viewers. Use it to your advantage.
Related Reading: Why Top Brands Use Facebook Live
Involve your viewers
There are no rules when it comes getting your viewers involved. There are so many ways to engage an audience. Think of fun contests and games that would make your viewers want to play along with. You can also conduct a live poll about what brands they like or what products they’d like to see come to your shop. Ask them how they would pair your products to create the perfect outfit. Demo an outfits before putting it up for sale. Ask them what they think of it. Provoke those personal responses! The possibilities are endless.
Stop worrying and breathe
It’s easy to get spooked by the thought of goof ups on a live broadcast. Here’s the good news: Audiences prefer authenticity over perfection. It shows that you’re only human, just like them! If the unexpected happens or you happen to get marble mouthed, point out the humor in it. Joking with viewers is just another part of that human touch that customers crave.
If you’re still worried, try doing a dry run in advance. We know it can be a little bit nerve racking, but the benefits broadcasting live will more than make up for it. This is your chance to be off the wall and creative. Have fun with it! And remember, practice makes perfect!